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Social Media Specialist

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CoStar Group
Published
November 6, 2018
Location
Norfolk, VA
Category
Job Type

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Social Media Specialist

Job Description

Job Description

CoStar Group (www.costar.com), a leading marketing services company, seeks a driven individual to join the Apartments.com® team as a reputation specialist based in Norfolk, VA. This is an extraordinarily challenging and exciting opportunity for a self-starter to join a growing business. Apartments.com is dedicated to providing superior social media, reputation and review management support, creating digital marketing and online directories, and providing excellent full-service account assistance to multifamily housing professionals across the United States.

We are seeking a talented, entry-level, full-time reputation specialist to manage and assist multifamily housing professionals to leverage a working knowledge of digital marketing, manage online directories and provide reputation and review management to support and lead strategic initiatives to build a positive online reputation for our clients. The position will need to listen and provide transparency with current and prospective renters in ways that lead to improved brand relevance, affinity, preference and trust. Our clients are committed to providing a unique, authentic, and transparent experience to their audience of current and prospective residents. The candidate will serve as a liaison between clients and stakeholders and will escalate issues to the appropriate party as needed. This person must have a strong knowledge and understanding of the digital media landscape, including various social media websites, have strong presentation and communication skills (oral and written).

This person will also:

  • Set up and manage multiple client social media accounts across many social platforms (i.e Facebook, Google+, YouTube, Pinterest, Instagram, Twitter, Foursquare, etc.).
  • Build and monitor client accounts across the web, including Google+, Yahoo!, YellowPages.com and more.
  • Contribute to curating client specific social media content that can stimulate user interaction, discussion and engagement.
  • Post status updates to social networks including Facebook, Google+, Twitter and Pinterest.
  • Maintain community engagement for different brands and products/services.
  • Forecast, measure and analyze performance and results for individual clients.
  • Deliver presentations to clients via the Web and phone to educate them on the For Rent Media Solutions social media product and maximizing their online presence.
  • Manage Facebook ads and promotions.
  • Establish and build client relationships within multiple levels of organizations.
  • Deliver live product demonstrations and PowerPoint presentations.
  • Maintain awareness of social media tools/trends and applications as well as what is scalable for businesses.
  • Collaborate with multiple internal departments to drive the highest level of client satisfaction.
  • Successfully manage multiple complex clients and projects simultaneously.
  • Handle customer service issues, resolutions, and proactively communicate issues.
  • Help clients plan their social media postings (time of day, day of week, etc.) based on their schedules.

The ideal candidate:

  • Possess the ability to learn quickly and acquire a strong knowledge of social media marketing, reputation management and will stay current with new trends and social media marketing tactics.
  • Experience with MS Office (especially Excel, Word and PowerPoint).
  • We highly recommend you have active accounts across key social media sites including, but not limited to, Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Foursquare, etc.
  • Knowledge of social media management software.
  • Must have exceptional traditional writing and grammatical skills and a flair for using "social networking speak" and online jargon.
  • Excellent verbal communication skills with the ability to present ideas and information clearly.
  • Ability to work well in cross-functional teams.
  • Ability to work both independently and under general supervision.
  • Exceptional problem solving and analytical skills.
  • Extreme attention to detail, outstanding organization skills and good time management.
  • Ability to remain flexible, handling changing priorities and tight deadlines.
  • Competitive spirit that drives a constant desire to innovate and iterate in a fast-moving space to keep the business ahead of the curve.
  • Bachelor’s degree in one of the following areas:  Marketing/Advertising, Computer Programming, Business, New Media, Communications, Public Relations, Public Speaking, Journalism or equivalent work experience.
  • Excellent customer service skills.
  • Basic knowledge of HTML is a plus.
  • Basic knowledge of WordPress is a plus.
  • Solid understanding of social media optimization and SEO/SEM principles is a plus.
  • Reputation and review management is a plus.
  • Working knowledge of Salesforce.com or similar CRM; dashboard and report-based metric management is a
  • Real Estate or multifamily experience is a plus.
  • This is an on-site, in-office position – no telecommuting.

*LI-JL1

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Only registered members can apply for jobs.

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