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Social Media Specialist



October 2, 2018
Boca Raton, FL
Job Type


Social Media Specialist is responsible for setting strategy, launching, and optimizing paid social media campaigns. The Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. This position will report to the Director of Paid Media. This position is full-time position Monday through Friday from 9am to 6pm with the possibilities for worked extended hours and weekends as needed. The work environment is innovative and embraces an entrepreneurial and career-minded team of individuals in a business-casual atmosphere

•Implement and manage Paid Social Advertising campaigns
•Ensure proper tracking setup in the Social platforms (Facebook, Instagram, LinkedIn, Twitter)
•Create Paid Social strategy programs for new campaigns or account structures based on objectives.
•Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement, and conversion goals
•Manage daily budget tracking process to make sure pre-defined spending levels are on pac
•Utilize team workflow system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
•Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance
•Review regular reporting and draw out campaign insights
•Manage the execution and reporting of ad, landing page, and vendor beta testing initiatives
•Collaborate with management, team members, and social outlets to define policies, processes, and procedures to further drive efficiencies and performance for key stakeholders
•Keep current on the Social Media advertising industry and propose new ideas to further enhance campaign tactics and capabilities

Basic Qualifications:
•3-5 years executing branding, lead gen, and ecommerce focused social media advertising campaign
•A thorough working knowledge of Facebook and Twitter advertising interfaces, and be familiar with Pinterest, Snapchat and Instagram. Must be able to build Facebook, Instagram and various platform ads.
•Ability to work well with cross-functional teams and prioritize time
•Comfortable working with team members at all levels, including senior management
•Ability to quickly learn new software packages

Preferred Qualifications:
•Experience working on e-commerce and/or lead generation campaigns
•Familiar with a major web analytics vendor
•Topical understanding of digital marketing attribution and cookie/login based audiences
•Agency experience
•Experience with budgets

We are an equal employment opportunity employer and will consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, age (40 and over), gender identity, national origin, protected veteran status, disability or any other protected classification under federal and state law.

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