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Social Media Specialist

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Alliance Laundry Systems
Published
September 11, 2018
Location
Coral Gables, FL
Category
Job Type

Description

Overview

The Social Media Specialist manages the day-to-day execution of the NA Marketing Social Media editorial calendar across channels such as Facebook, Twitter, Instagram, YouTube & Pinterest.  This includes developing, planning and posting content that support the communications plans for Speed Queen Home (Primary) and Speed Queen Commercial/Huebsch/UniMac/Primus (Secondary).  Additionally the Social Media Specialist monitors and responds to customer questions on social media sites and speedqueen.com and builds & maintains relationships with bloggers & industry websites to promote & build exposure for the Speed Queen brand.

Responsibilities

  • Grow Speed Queen's brand presence on the following social media networking platforms (Facebook, Twitter, Instagram, YouTube and Pinterest) by managing and executing the social media calendar under the direction of the social media manager and the brand manager.
  • Monitor and Moderate online conversations with consumers on social channels and .com.
    • Manage online product reviews and Q & A.
    • Moderate online conversations and respond to both brand and technical comments in a positive, professional manner.
  • Assist the Brand Manager & Social Media Manager in the development (and sharing globally) of the social media editorial calendars and posting schedules.
  • Per the Social Media Calendar, the Social Media Specialist will have some responsibility for creating social media content.
  • Assist in writing blog posts, video scripts, email and newsletter content.
  • Coordinate blogger campaigns and maintain blogger relationships.
  • Monitor online alerts and collectively track, report and present competitive campaigns and message points as well as trending discussion points about Speed Queen (home) and competitors in the online space.
  • Responsible for social listening by monitoring and responding to external conversations within online communities and forums.
  • Lead social media metric reporting.
  • Being the main Point of Contact with the creative agency.

Qualifications

Knowledge/Experience/Education:

  • Bachelor's degree or related equivalent experience
  • 2-4 years of experience in marketing communications field
  • Experience in developing and executing social media strategies, influencer outreach campaigns, and public relations campaigns

Skills and Abilities:

  • Strong communications (both written and verbal) skill set
  • Familiarity with public relations and ability to leverage PR accordingly
  • Technical aptitude and a high degree of self-motivation
  • Bilingual language skills a plus
  • Occasional Travel

Physical Requirements:

  • Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting.

EEO

Alliance Laundry Systems is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, Individuals with Disabilities and persons of all Sexual Orientations and Gender Identities.

ID

2018-2352

Pos. Type

Full-Time

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