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Social Media Specialist

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Infinity Insurance Company
Published
September 11, 2018
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Position Summary:

The Social Media Specialist at Kemper Corporation will develop and execute on Kemper’s enterprise-wide social media strategy to support Kemper’s key business and corporate communication strategies, continuously increase brand awareness and equity, engage and
enhance key stakeholder relationships, and favorably impact Kemper and our businesses. The Social Media Specialist will oversee Kemper’s social media networking presence, and create and execute results-driven social media campaigns and tactics on current and
future social media outlets (e.g. Facebook, Twitter, LinkedIn) and niche social media (e.g. insurance and employee groups) initiatives.

Position Responsibilities:

• Develop, implement and manage measurable social media strategies and tactics for the corporate and business unit brands that align with organizational goals and strategies, and enhance search engine optimization.

• Partner with internal stakeholders to understand their unique goals, objectives and challenges, and ensure social media plans are aligned.

• Develop and implement content strategy focused on increased reach and engagement of key stakeholder groups.

• Monitor company online communities and presence.
• Research and identify trends and best practices related to social media networking, venues, engagement, and measurement; provide recommendations.

• Develop appropriate KPIs; provide regular reporting on results and ability to contribute to business goals.

• Work closely with compliance and legal teams to review content and comply with industry practices, and company policies and procedures

• Provide initial contact to certain inquiries and comments generated through social media; triage with internal teams to manage timely response and coordinate escalations or further communication.

• Perform budget development and management related to function, including expense tracking and invoice review.

Position Requirements:

• BA/BS degree in communications, marketing, public relations or related discipline.

• 5+ years’ experience in developing and managing corporate digital marketing/social media campaign strategies and content in B2B and B2C to support and impact business goals.

• General proficiency with social media tools, systems, and procedures.

• Focus on results; high proficiency for translating analytics into performance metrics.

• Strong written and verbal communication skills.

• Innovative, strategic mindset; critical thinker

• Excellent planning, organization and time management skills.

Our employees enjoy great benefits:

• Qualify for your choice of health and dental plans within your first month.
• Save for your future with robust 401(k) match, Health Spending Accounts and various retirement plans.
• Learn and Grow with our Tuition Assistance Program, paid certifications and continuing education programs.
• Contribute to your community through United Way and volunteer programs.
• Balance your life with generous paid time off and business casual dress.
• Protect what you love with discounts on home and auto insurance products.
• Get employee discounts for shopping, dining and travel through Kemper Perks.

Kemper at a glance

With $8 billion in assets, Kemper is one of the nation's leading insurers. The Kemper family of companies specializes in home, auto, life, health and valuables insurance products for individuals, families and businesses.

Kemper’s underwriting companies* are rated A- (Excellent) by A.M. Best Company, the leading insurance industry rating authority. Kemper services six million policies and ranks among the top 25 personal lines property and casualty writers and the 2016 Ward’s
50 Top Performers list of life insurance companies.

•Alliance United Insurance Company is not rated.

We value diversity and strive to be an employer of choice. An Equal Opportunity Employer, M/F/D/V

-MO +CB -ZR +GD -IN -MSJ -PT

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