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Social Media Specialist

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Published
September 3, 2018
Location
Mettawa, IL
Category
Job Type

Description

Talascend is currently seeking a Social Media Specialist for a contract opportunity with our client in Mettawa, Illinois.

OVERVIEW:

The CE Social Media Specialist is a key cross-functional member of a franchise team responsible for supporting social media projects across Branded and Unbranded efforts. This individual is responsible for ensuring we deliver an impactful, engaging and insights driven social media plan and optimize the performance of that plan over time.

The SM Specialist will bring Social media subject matter expertise to strategic brand plans and have responsibility for ensuring the Customer Experience is optimized for key stakeholders. This role serves as a business partner in the development and pull-through of a differentiated and insights-driven customer experience to social media channels including paid and owned activities.

The role supports the franchise team by leading the orchestration and alignment of touchpoints across the customer journey. Also, this role will lead and manage both strategic and tactical execution of the social media tactics plan through its entire life cycle in order to increase engagement and key performance metrics aligned with the objectives of the programs set forth.


PRIMARY RESPONSIBILITIES:

  • Be the subject matter expert, evangelist, and, marketing point of contact for the brand for both internal and external stakeholders to operationalize the Social Media strategy and tactical execution
  • Align with media partners in ensuring success for paid and owned activities
  • Align social strategy and direction and develop and maintain long-term product direction.
  • Coordinate with strategic agency relationships and maintain consistent communications and alignment against the social media plans
  • Support the concept, creative design, development and execution of social media assets
  • Work closely with Brand Marketing, Agency partners, data and analytics and other cross functional team members to drive launch and optimization and ensure that value propositions, messaging, and marketing activities address unique user needs/pain points and deliver against the key objectives.
  • Monitor the calendar, scheduling and release process and prioritize the placement of new products or enhancements in a release, balancing organizational objectives, product strategy, and market needs.
  • Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help  anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
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