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Social Media Specialist

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Johnson Controls, Inc
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August 11, 2018
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Description

What you will do
The Social Media Marketing Manager is responsible for building and optimizing Ducted Systems social media presence, leveraging best practices to drive both organic and paid engagement. The role is responsible for creating and executing social media campaigns, managing the social media advertising budget, overseeing the social media content calendar, and acting as the primary liaison with paid influencer partners. The Social Media Marketing Manager will oversee the development of Ducted Systems social properties, guiding our brand voice, defining goals and objectives for specific social media platforms, and leveraging opportunities to expand the company’s digital presence through new platforms and partnerships. The ideal fit for this position has social media advertising experience, a solid understanding of the current digital marketing landscape.

How you will do it
Responsible for all marketing and digital communications. Plan, execute, and measure customer engagement and the effectiveness of communications across multiple channels and customer touch points. 
•Manage, execute, and analyze Ducted Systems paid and organic social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions.
•Adhere to social marketing budget, leveraging advanced targeting tactics to reach intended audiences while meeting KPI targets.
•Lead the Reputation Management initiative and social media engagement strategy. Define guidelines for best practices and engagement benchmarks; monitor and provide feedback on an ongoing basis.
•Spearhead social-first campaigns, acting as project manager and collaborating with essential business units. 
•Develop and maintain relationships with distribution partners, key influencers, and external bloggers.
•Collaborate with Content Team to inform video strategy; facilitate video launches and social optimization.
•Work with the across the marketing team and business leaders to support Ducted Systems programs, initiatives, and products on an ongoing basis. 
•Collaborate with Digital teams to maintain social sharing optimization across the site.
•Distribute reports summarizing campaigns as well as monthly social media content performance, audience engagement, and advertising efforts. Identify opportunities to make social media campaigns more efficient and effective. 
•Keep current on industry changes. Advise marketing team on impactful news and emerging trends.

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