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Social Media / Reputation Specialist



Central Garden & Pet
September 3, 2018
Job Type


The Pet Digital team is searching for a Social Media/Reputation Specialist who would be responsible for recommending and executing social media programs while protecting and maximizing our reputation across all online channels. The role is primarily responsible for community-level engagement on social channels, product reviews and user generated content regarding a subset of Central Garden & Pet’s brands and products.

The position is responsible for the development of a comprehensive strategy and implementation to engage online audiences. This may be done both reactively and proactively; within an authentic brand voice (that may change per brand) to amplify our advocates, mitigate risk to our brand’s reputations and cultivate loyal consumers.

The Social Media/Reputation Specialist will work closely with each of the brand’s marketing teams to align regarding tone of voice, messages, escalation plans and reporting feedback loops. This position requires the self-starter tenacity to research and experiment with current and developing trends and platforms. This environment changes very rapidly and the ability to adapt and change quickly is necessary to succeed in this role.

Central Garden & Pet Company (NASDAQ:CENT and CENTA), is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Please see our website at for additional company information.


  • Develop and rollout a comprehensive online consumer engagement strategy
  • Work with each of the brands to understand and establish a list of FAQs and maintain the list ongoing based on actual consumer feedback
  • Address online product reviews and q&a from several retail websites via solutions such as Bazaarvoice and others
  • Monitor online reputation for sentiment analysis, brand mentions in social, the blogosphere and forums. Use listing solutions such as Social Studio
  • Use a variety of tools and native channels to publish, listen and monitor the brand’s online reputation
  • Report on the reputation of each community and trends regarding consumer feedback (both positive and negative), measured monthly
  • Create programs that encourage ratings and reviews generation on our product listings within the rules of each marketplace
  • Use social media channels to engage with consumers and positively foster two-way brand/consumer conversations
  • Place paid advertising buy and optimize across a variety of social media channels
  • Create a community-managed response program for crisis management in the event of a reputation risk


  • 3-5 years of combined work experience with at least 3 years in a social media, PR or reputation management role
  • Bi-lingual (English and Spanish) a plus! 
  • Familiarity with SEO
  • Customer service experience preferred
  • Experience with Bazaarvoice, Social Studio and community managing Yelp preferred
  • Excellent grammar, writing and communication skills in different styles/tones
  • Familiarity with native social media analytics solutions and ability to draw insights and optimize
  • Ability to collaborate with multiple teams
  • Provide timely updates
  • An enthusiasm for brand passions and ability to bring brand identity to life through an authentic and consistent voice across multiple properties
  • Strong project management and organizational skills, flexible schedule, sound decision making and analytical thinking capability
  • Advanced MS Office skills (PowerPoint, Word and Excel)
  • Possess exceptional organizational and time management skills; self-starter; ability to project manage and prioritize work
  • Experience working in a fast paced and demanding work environment and able to commit to and meet team deadlines
  • Intellectual curiosity and thirst for innovation and success
  • Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners
  • Very Hands-On and "Can Do" attitude


  • This position is based in a quiet, professional, corporate office environment.This position requires the frequent use of a computer; much work time is spent sitting.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


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