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Social Media Producer (Corporate)

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MGM Resorts International
Published
December 6, 2018
Location
Las Vegas, NV
Category
Job Type

Description

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The Social Media Producer is responsible for managing paid social media campaigns from inception through creative completion. This position will ensure that all elements of MGM Resorts International’s paid social media campaigns adhere to brand standards and are completed in the most efficient and effective manner possible. This position will work very closely with the Corporate Social Media and Corporate Media teams within the Corporate Marketing department. This role will act as the liaison between the social team, internal cross functional teams, and Brand Strategy teams on property throughout the life of a social campaign.

  • Manage all operational aspects of a social media campaign including workflow, timelines, asset development and budget tracking.
  • Create schedules, determine resources, estimate time, track costs and project completion requirements.
  • Obtain necessary brand strategy approvals and communicate plans to relevant stakeholders.
  • Ensure team establishes and maintains appropriate processes, procedures, forms and job tracking to keep deliverables on time and on budget.
  • Anticipate and effectively mitigate problems; and consistently communicate to stakeholders about updates on progress, relevant delays or issues and budget implications.
  • Work collaboratively and proactively with internal agency and social team to assess project requirements and ensure efficient development and delivery of social assets per the marketing and media plan.
  • Provide regular feedback to the internal agency to establish project priorities and communicate milestones and deadlines.
  • Experience managing and delivering social assets to external partners a must.
  • Partner with Media to recommend initiatives and campaigns that require paid support, and contribute to the development of effective social media budgets to fulfill business objectives.
  • Willingness to experiment and innovate while protecting the company’s brand and staying in compliance with all regulatory, FTC, and company policies related to Social Media activities.
  • Develop campaigns and execute strategies with defined KPI’s that measure the overall impact and accurately quantify results with owned, paid and earned media.
  • Understand current trends, technologies and advancements in the mobile and social media space
  • Bring outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines in a fast paced environment.
  • Prepare and lead client meetings in partnership with the Director of Social Intelligence & Customer Care to discuss status and campaign presentations.
  • Assist with monthly and campaign reporting by ensuring all content is tagged appropriately and draw insights followed by action items.
  • Performs other job related duties as assigned.

Required:

  • Bachelor’s degree in Communications, Marketing, Business Management or related field, or equivalent years of experience.
  • At least 3 years of internet marketing/advertising strategy with proven success (preferably within the travel industry).
  • Ability to manage conflict in professional manner and provide solutions as a result
  • Attention to detail
  • Understands social media universe including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, etc.
  • Ability to multitask on different campaigns, projects and research
  • Ability and willingness to travel (5-10%)
  • Willingness to learn and accept change on a continual basis
  • Must be able to communicate effectively in English, in both written and oral forms; copywriting and editing skills are mandatory
  • Must have interpersonal skills to deal effectively with all business contacts
  • Maintain a professional, neat and well-groomed appearance, adhering to MGM Resorts International standards
  • Work varied shifts, including weekends and holidays
  • Proof of eligibility to work in the United States
  • Clear understanding and expertise of using the internet and internet related technologies
  • Experience successfully managing medium-large projects involving participation and coordination of several resources and departments
  • Experience in managing and working with social media tools and platforms including popular SaaS systems such as Sprinklr, Spredfast, TrackMaven, etc.
  • Expertise reviewing and providing formal recommendations to mid-upper management
  • Excellent customer service skills.
  • Have interpersonal skills to deal effectively with all business contacts.
  • Professional appearance and demeanor.
  • Work varied shifts, including weekends and holidays.
  • High school diploma or equivalent.
  • Able to effectively communicate in English, in both written and oral forms. 

Preferred:

  • Digital asset management experience.
  • Experience working in a similar resort setting.
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