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Social Media Planner

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Robert Half
Published
February 12, 2021
Location
New York, NY
Category
Job Type

Description

Ref ID: 02940-0011659327

Classification: Social Media Planner

Compensation: DOE

The Media Activation team is responsible for providing thoughtful and exciting
recommendations for Search, Social, Display, and Video, owning supplier
relationships, and then executing those recommendations expertly. The Media
Activation team leverages their mastery of each channel to make sure its
recommendations are consistently excellent and innovative, and that in-channel
performance and data integrity is maximized.

Three MONTH CONTRACT REMOTE START ASAP, 40 hours a week

The Social Activation Manager is responsible for owning the day-to-day execution of
all elements of paid media activity, employing strong platform knowledge & supplier
relationships to deliver flawless testing, optimization, and analysis. The role involves
managing one to two juniors, overseeing their work and their development to
successfully execute client deliverables and progress all internal projects. You will
also work closely with your client lead (and the associate director of social activation),
to deliver world class social programs which exceed our client’s expectations.
Some of the things we’d like you to do:
● Plan, launch and optimize media channels within a media campaign
● Responsible for owning publisher relationships, publisher RFPs and RFP
scorecards
● Support end of month/quarter campaign wrap ups
● Regularly contribute to media best practices and campaign processes
● Develop and execute rigorous testing plans
● Craft actionable insights for weekly and quarterly reports
● Tactically plan and oversee all social activation launches and QA within a
media campaign

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