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Social Media Marketing Manager

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Published
October 7, 2018
Location
Nashville, TN
Category
Job Type

Description

Do you have a passion for using digital communications platforms
to leverage engaging content to achieve business goals? Are you an authority on
social media/content marketing best practices, with the curiosity to stay current on platform
evolution? Do you have the technical experience to publish, promote and report
on results (that tie back to business goals) across multiple digital platforms?

As part of the Corporate Communications team, this role will manage
multiple social and digital channels; publishing content, reporting results and
maintaining our engaged network of fans, followers and viewers. In addition,
this role will serve as the corporate authority on social media best practices,
advising and guiding internal teams on the best way to achieve results.

What you’ll be doing:

  • Manage social channels including Facebook,
    Twitter and LinkedIn
  • Manage and publish content in digital channels
    in partnership with the content development team to drive the cross-platform
    marketing strategy
  • Drive and optimize promoted content on social
    media
  • Use social analytics tools to deliver monthly
    reports on social growth and engagement
  • Act as the subject matter expert across the
    enterprise, providing on-going training to appropriate team members  
  • Summarize insights and unifying trends to
    create actionable recommendations that lead to growth and optimization
  • Manage and drive corporate Social Media Center
    of Excellence
  • Liaise with internal teams including legal,
    communications, customer service and marketing to identify and respond to comments
    and customer issues that may arise on social media
  • Manage vendor relationships
    and platform implementations for social media management, listening and other
    technologies.
  • Proofread content, publish
    and approve all new material (text articles, exhibits, infographics, videos,
    interactive features, and other multimedia) across various digital channels
  • Manage multiple priorities in a fast-paced and
    deadline-driven environment

Requirements:

  • 5+ years of
    experience in branded social media management for a large organization
  • Solid analytical skills, including a deep
    understanding of social media analytics with a demonstrated ability to mine
    data and uncover valuable insights to improve ROI
  • Advanced understanding of social media
    platforms and tools (Sprinklr, Trackmaven, Synthesio, Power Editor, etc.)
  • Knowledge of current digital best practices,
    with passion for learning and staying up-to-date on latest developments in
    relevant aspects of digital communications
  • Strong communication skills, with excellent
    writing skills and experience presenting to large groups
  • Demonstrated
    self-starter, with ability to both deliver individual projects and collaborate
    with cross-functional/matrixed teams to develop creative solutions, while
    staying cool/diplomatic under pressure

Why Asurion?

Simply put, Asurion helps people stay connected. We are a
privately held company which enables us to focus on long term customer and client
value. As the global leader of connected life services, we provide over 290
million consumers around the world with simple, intuitive technology advice to
help them get the most from their devices; support to fix their issues and
connectivity crisis, and device protection to ensure they receive a replacement
or repair. When a product is missing or simply doesn't work properly, Asurion’s
17,000 employees are focused on solving the problem with people and processes
operating 24 hours a day, seven days a week, speaking six languages, and
working across any device, platform, or provider. By partnering with leading
retailers, mobile carriers and pay-tv providers, Asurion helps customers
enhance their lives through their technology.

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