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Social Media Manager

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Credit One Bank
Published
December 4, 2018
Location
Las Vegas, NV
Category
Job Type

Description

Credit One Bank is a technology and data-driven financial services company offering a full range of consumer credit card products. In addition to being one of the largest credit card banks in the United States, Credit One Bank is the exclusive issuer of the Official Credit Card of NASCAR and the Official Credit Card of the NHL's Vegas Golden Knights.

We're looking for highly qualified professionals at our new, state-of-the-art, corporate headquarters in Las Vegas, NV. In addition to providing our card members with superior value and service, we are dedicated to providing engaging and challenging career opportunities for our employees. As a member of the Credit One Bank team, we'll help you be your best and support you so you can reach your full potential

Job Summary

The Manager of Social Media is responsible for the execution of strategic and tactical initiatives for Credit One Bank's marketing efforts through social and digital channels. Working closely with the AVP of Social Strategy, this position will develop tactical recommendations and creative execution for relevant and innovative social content to meet the organization's growth goals. This role will support Credit One Bank's efforts to plan, develop and promote high-quality content that reinforces the brand promise to engage existing and future card members. Candidate must be well-versed in present and emerging digital and social platforms, as well as understanding consumer behavior to make the Bank's brand meaningful to each audience. Experience with content planning and creation are integral to this position's success.

Summary of Essential Job Functions

  • Execute content marketing initiatives to drive traffic and engagement across social and digital platforms from both organic and paid perspectives
  • Translate strategic business initiatives in to monthly and quarterly content calendars that engage and expand the Credit One Bank audience through best-in-class creative and impactful storytelling
  • Apply proven skills to create, develop and execute social strategies and tactics that reflect channel differentiation, day-to-day communication needs and brand campaign initiatives
  • Concept, design, and produce visually compelling content, supported by well-written copy, to "stop the scroll" and ensure a strong representation of the Credit One Bank brand in all social channels
  • Act as community manager on brand channels to engage audiences
  • Proactively monitor social conversations to recognize real-time opportunities to capitalize on brand alignment, while identifying potential threats to the company's reputation
  • Partner with content marketing team to leverage SEO-optimized short- and long-form content on social channels
  • Complete monthly, campaign, and other required reporting to leverage data and derive insights to enhance brand campaign strategy and tactical implementation
  • Work closely with the larger Marketing team and Compliance to support brand-wide initiatives, improve publishing routines/timelines and support efforts to measure the impact of content throughout the marketing lifecycle
  • Coordinate and execute social influencer strategies and campaigns
  • Support sponsorships with real-time and opportunistic content, including athlete and celebrity talent
  • Work closely with internal and external partners to determine paid amplification opportunities along with testing and measurement opportunities
  • Collaborate with the PR team to identify newsworthy content and opportunities
  • Knowledge of other digital advertising functions to develop and maximize synergistic activities within the marketing department
  • Forward thinking, creative and opportunistic - candidate must be a big picture, long-term thinker
  • Utilize strong, articulate and thoughtful written and verbal communication skills
  • Be a collaborative "go-to" partner within an energetic and hard-working team of multi-disciplinary marketing and advertising leaders
  • Percent of time spent traveling: 0-5%

Position Requirements

Education and Experience

  • 3-5+ years of consulting or client-side experience in social media and content strategy for a mid- to large-sized national brand
  • Bachelor's degree in marketing or a communications-related field

Skills

  • Expert with social media channels, including Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, and other emerging channels/platforms
  • Proven examples of social media listening tool utilization and social advertising strategy execution, as well as creation of reporting and summaries derived from social media analytic tools
  • Analytical, quantitative, and data interpretation skills with the capability to transform data into actionable insights
  • An eye for creative with a decision-making skillset and familiarity with production budgeting
  • Must be a team player, with a leadership mentality that inspires great work across disciplines, and inherently, consumers
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