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Social Media Manager

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The Creative Group
Published
November 7, 2018
Location
Hanover, NJ
Category
Job Type

Description

Ref ID: 02710-0010717059

Classification: Social Media

Compensation: $80,000.00 to $90,000.00 per year

? Responsible for planning, implementing and monitoring PSD?s social media strategy across all social media networks (Facebook, Twitter, Instagram, YouTube, etc.) ? Collaborate closely with the Digital Marketing Director and the overall PSD team to develop impactful and effective social media initiatives and content for the organization?s insurance programs ? Manage brand?s tone, voice, and standard in regards to copy, text, imagery, video, etc., in all social media posts, comments, replies, and engagement ? Maintain high level of community engagement across all platforms that result in increased brand advocacy ? Report to management on a regular basis on social media marketing KPIs and implement social media optimizations based off of analyses ? Research and utilize social media best practices, industry changes, and trends, and be an advocate to management and other personnel on adopting those that are compelling and justifiable ? Collaborate with UX and Visual Designers for brand consistency, visuals, and tone when creating assets for social media networks ? Work effectively with team members and cross functional teams to accomplish individual, team and organization goals ? Stay up to date with technology, tools, social trends, marketing strategies, and industry best practices to help evolve the brand

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