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Social Media Manager

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Jan Marini Skin Research, Inc.
Published
September 21, 2018
Location
San Jose, CA
Category
Job Type

Description

Title:  Social Media Manager

 

Description: The ideal candidate must be a self-starter capable of handling and prioritizing multiple simultaneous tasks. The candidate must be adaptable to changing priorities and thrive in a high-paced environment.

 

The central focus of this position is to enhance and expand the visibility and brand perception through all media channels with a focus on social media and digital branding and positioning. This person’s primary focus will be to manage, administer, create and maintain JMSR’s social media and influencer relations. This individual will also be responsible for managing VIP relationships with individuals and makeup artists.

 

Reports to:  VP Marketing

 

Essential Duties and Responsibilities:  Duties include the following (and other related duties as assigned)

·         Design and implement social media strategy to align with business goals

·         Generate, edit, publish and share original, engaging content daily (e.g. original text, photos, videos and news)

·         Create a regular publishing schedule.

·         Promote content through social advertising.

·         Promote conversion to sales through social channels

·         Perform research on current benchmark trends and audience preferences

·         Implement a content editorial calendar to manage and plan marketing campaigns.

·         Suggest and implement new features to develop brand awareness, like promotions and competitions

·         Monitor SEO and web traffic metrics

·         Generate, edit and publish engaging content for our reseller partners to leverage

·         Collaborate with other teams (sales, customer service, etc.) to expand reach and ensure brand consistency

·         Oversee and manage all social media accounts (monitoring and responding to followers, implementing onsite blogs, managing page design, etc.)

·         Integrate social content into sales collateral to support corporate objectives

·         Integrate social content into the company’s corporate website

·         Communicate with followers, respond to queries and monitor customer reviews

·         Stay up-to-date with current technologies and trends in social media, design tools and applications

·         Identify and improve organizational aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

·         Leverage the right tools to manage your content.

·         Set specific objectives and report on ROI

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