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Social Media Manager

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Published
November 17, 2020
Location
Akron, OH
Category
Job Type

Description

THIS POSITION CAN BE PERMANENT REMOTE


The Social Media Manager will ensure the successful development and execution of a customer-first, content-led social media strategy for Kay Jewelers. This role will oversee the strategic planning and implementation of social media campaigns, activations, influencer marketing and ongoing content strategy across all major social media platforms.

Job Description

Essential Job Functions/Accountabilities:

  • Spearhead brand’s social media strategy and implementation across social platforms with consumer experience top of mind
  • Formulate and execute the content plan for all social media initiatives and manage the content planning tools and technologies to execute the plan
  • Build leading-edge social media campaigns and creative
  • Ensure content is aligned with customer-facing channels outside of social media (e.g., email, website)
  • Serve as a leader on the Kay content team
  • Manage influencer marketing, public relations and event activation in support of the brand
  • Oversee social publishing, social listening, community management, social reporting and social tools for the brand
  • Establish weekly social media and influencer performance report and derive insights to enhance content strategy
  • Manage budget, agencies and partners to ensure successful implementation of social media strategy
  • Think customer-first to drive omnichannel business results including positive brand perception, traffic and sales
  • Conduct continuous evaluation of digital space, competitive landscape and emerging platforms, tools and technologies to drive enhancements to processes, content and measurement
  • Review, analyze and report on effectiveness of social media and influencer efforts
  • Manage and develop social media team and functions
  • Collaborate with digital marketing, brand marketing, creative and corporate communications teams
  • Performs other duties as assigned
  •  
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