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Social Media Manager

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Robert Half
Published
October 18, 2020
Location
Baldwin, GA
Category
Job Type

Description

Ref ID: 00900-9502724334

Classification: Social Media Manager

Compensation: $70000.00 to $90000.00 yearly

The Creative Group is currently hiring for a Social Media Manager for a client in Baldwin,GA. This position is onsite and direct hire. Below are a few details.
- Analyze the long-term needs of the company's social media strategy and offer any necessary changes to the digital marketing plan. With so much data generated from social networks, it’s important that social media managers know how to use it. They are responsible for gathering and analyzing data, finding insights and then using them to plan content.
- Plan and oversee all paid social campaigns, including partnerships with influencers. Engage with brand followers and fans on social channels. Conduct social media listening and social media monitoring using appropriate tools. Stay informed about trends and tools in social media, marketing, technology and advertising.
- Generate, edit, publish and share engaging content daily (e.G. Original text, photos, videos and news)
- Listening to and engaging with followers: social media managers pay attention to what people are saying on social media about the company, its products and the competition. Check to see if followers and fans are leaving messages or asking questions, and make sure they get a response.
- Analyze shortcomings of google analytics, find or develop tools that get better, more accurate results. Monitor and report on performance on social media platforms using these analytics tools
- Develop monthly reports on emerging social media trends that will be submitted to management
- Researching: social media managers must stay on top of trends in their industry, as well as what the audience wants and needs from the brand. Additional research is often performed on the competition’s activities and results, as well as emerging social media trends, networks and tools.

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