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Social Media Coordinator



City of Atlanta
February 18, 2021
Atlanta, GA
Job Type


Here at the City of Atlanta, we are passionate about building and improving our community. Our Police Officers, Fire Fighters, and Building Inspectors keep our Citizens safe. Our Public Works Staff keep our City clean and help to maintain, build, and improve our City’s infrastructure. Our City planners help envision and shape future City growth. Our Parks & Recreation professionals enhance our quality of life. Our Engineers help to keep our drinking water clean, the largest airport in the world (by passenger volume) operating, and our buildings maintained. Along with the host of Finance, Procurement, and Human Resources professionals whose support is vital, we are the City of Atlanta! If you’re seeking a meaningful role where you can make a real difference improving and growing our City, we welcome you to explore the job opportunities we have to offer.

The position is responsible for leading social media engagement across multiple platforms for the Mayor’s Office of Communications.

Daily responsibilities include content creation, strategy, brand awareness development, and inbound traffic and leads generation.

Qualified candidate will have experience or education in public relations or social media management, and able to obtain airport badge through extensive background check.

Essential Duties of the Social Media Coordinator

  • Manage social media engagement and day-to-day activities including:
    • Monitor, listen and respond to users to maximize constituent satisfaction.
    • Conduct online advocacy for the Mayor and executive team
    • Develop and expand community and/or influencer outreach efforts.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and response.
    • Analyze key metrics and tweak strategy as needed.
  • Become an advocate for the Mayor’s administration in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Develop organizational elements to implement a proactive process for capturing happy, loyal online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Implement ongoing education to remain highly effective.
  • Identify threats and opportunities in user-generated content surrounding the administration. Report notable threats to appropriate management.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.

Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional face-to-face customer service. College degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Exhibits the ability to jump from creative to analytical.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be deployed in different scenarios.
  • Enjoys a working knowledge of the blogging ecosystem relevant to municipal government
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  • Possesses great ability to identify potential negative or crisis and apply conflict resolution principles to mitigate issues.


Minimum Qualifications:
Bachelor's degree preferred; hospitality administrative experience, customer service via social media; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job

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