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Social Media & Content Lead



Southern Careers Institute
August 10, 2018
Austin, TX
Job Type


Only Those with a Passion to Change Lives Qualify.

At Southern Careers Institute (SCI), the core of what we do is passion. We're passionate about putting our students first to help improve their lives through education and career training. It's this passion that drives everything we do, and if you feel you have it burning in your belly, we want to talk.

Social Media & Content Lead

SCI is seeking a creative, energetic, savvy social & content guru to join our team.

As our Social Media & Content Lead, you are responsible for the management of our social media and content marketing strategies to increase brand awareness, grow our social following, our user engagement, and student pipeline.

You will take ownership of SCI's engagement strategy and work with school directors, the marketing team, the admissions team and the leadership team in developing a strong and passionate identity for SCI and creating engaging content to that will help drive traffic and conversations.

We call it being a life changer, but you'll call it a job you love while helping others find the same. You'll have a hand in improving the lives of countless SCI students throughout Texas by working with impassioned educators and campus faculty in a collaborative, interactive environment to create optimized environment for our students.

What you can expect when joining SCI:

  • Training & Development
  • Fun & Energetic, Family-Based Environment
  • Continuous Growth Opportunities
  • Medical, Dental, & Vision Options
  • Health Savings & Flexible Spending Options (HSA & FSA)
  • Basic Life & Accident Insurance
  • Short & Long-term Disability
  • 401K Retirement Plan
  • A competitive base salary with pay increase at 90 days
  • SCI is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Responsibilities include:

  • Build a content strategy that combines our content, influencer collaborations, and user-generated content to engage our prospective and current students in addition to our employer relations and alumni;
  • Mine data. Understand our audiences. Create content/social strategies for each audience;
  • Focus our content creation/sharing for our audience's affinities;
  • Measure results and report back regularly on our conversations, content engagement and campaigns;
  • Maintain a consistent tone and identity across mediums;
  • Monitor competitors and industry opportunities;
  • Engage our internal teams as needed;
  • Helps us attract and match students to the best program;
  • Helps us leverage and repurpose existing content or events;
  • Help others with little to no social media or content generation experience @ SCI;
  • Present an innovative and impactful social media and content plan and execute on it.

Position Requirements

Successful candidates will have:

Educational/Experience (required):

  • Minimum 5 years of social media and content experience in a b2c environment;
  • College degree in business, communication, creative writing, English, journalism or related field or additional working experience;
  • Solid grasp of marketing and where social media and content fits in
  • Experience writing engaging copy;
  • Passion for everything social, for learning and drive for continuous growth;
  • Ability to gracefully shift priorities and be able to handle change;
  • Resourceful, go-getter and continuously striving to better our social channels/content;
  • Excellent communication skills, both written and verbal, along with excellent interpersonal skills and the proven ability to build and maintain strong and internal relationships;
  • Able to work collaboratively as a member of a team and as an individual contributor.

Educational/Experience (optional/preferred):

  • Experience working with WordPress;
  • Experience working with video creation;
  • Understanding of SEO best practices and the role of content and social in driving traffic and search engine rankings;
  • Experience with crisis management;
  • Experience managing others.

About Southern Careers Institute

SCI has been changing lives for over 50 years, now and we're just getting started. We offer certification-based training with programs in Medical, Business, Cosmetology, Skilled-Trades and Technology with campuses spanning across central and south Texas as well as online. Our students can graduate most of our programs in under one year and with real-world experience under their belt.

Only registered members can apply for jobs.

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