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Social Media Community Specialist

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Published
November 6, 2020
Location
Arlington, VA
Category
Job Type

Description

You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, CoffeeMate, Toll House, Lean Cuisine and DiGiorno, as well as new discoveries like Sweet Earth, Chameleon Cold-Brew coffee and now Perrier and San Pelligrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.
POSITION SUMMARY:
The Social Media Community Specialist is responsible for strategically developing and driving brand voice across Facebook, Instagram, Twitter, YouTube, Pinterest and more by engaging with consumers. With the opportunity to flex your talents across our greater portfolio, this is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences using a people-centered process for our brands. The role is responsible for finding creative ways to interject brands into conversations with consumers at the brand and category level to drive strategic value to the brand’s overall reputation, and is accountable to deliver real-time insights to brands through social listening to impact overall brand communication plans through ad-hoc and quarterly reporting. The role will drive the strategic approach to social communication by owning the editorial calendar, writing of all social copy (paid & organic) and partnering with media buying agency to ensure assets are properly posted. 

PRIMARY RESPONSIBILITIES (% of TIME):

  • Develop strategic approach to interjecting brands into wider category conversations such as ice cream, pizza and coffee to increase brand recognition and drive purchase intent
  • Build out brand’s social voice to be leveraged across all communication channels to ensure channels feel like one cohesive voice
  • Write all paid and organic copy for all major social media platforms
  • Engage with consumers who interact with brand social channels in a positive manner or have general feedback
  • Own partnership with Consumer Engagement Services team for each brand to ensure product questions and complaints are being addressed in voice
  • Identify key active consumers to strategically execute surprise and delight opportunities
  • Monitor wider category conversations such as ice cream, pizza and coffee for opportunities to interject the brand into relevant conversations
  • Monitor all social mentions of brands across social channels to inform reporting and to identify engagement opportunities.
  • Actively follow key competitors in order to provide updates to brands in ad-hoc reports
  • Social Reporting including delivering ad-hoc reports to brands highlighting key interactions and competitor activity to keep brands informed of social media presence in real-time
  • Deliver quarterly reports informing brand of overall social engagement highlights and measuring performance based on key KPIs
  • Optimize existing agency created assets and UGC when available to maintain active real-time presence on social channels
  • Partner with in-house creative agency to take advantage of trends that brands could leverage for always-on content creation
  • Provide strategic input to brands for all paid content to ensure content delivers on brand voice
  • Partner with brands when third party resources are leveraged to make sure the brand is providing clear direction and receiving work back as expected
  • Maintain strategic list of influencers who mention/love brand for potential surprise and delight opportunities; review suggested paid influencer partnerships
  • Collaborate with Influencer Marketing Manager on identifying influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
  • Achieving corporate objectives on Market Share, Sales Volume Growth Brand Equity, Brand Health and Marketing ROI, aligninging corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP.
REQUIRED EDUCATION AND EXPIERENCE:

  • Completed Bachelors Degree
  • Minimum of 2 years experience in either social media management or community management representing a brand or organization
  • Strong understanding of the social media landscape, best practices, and analytics tools
  • Exceptional communication (written and oral) skills
  • Experience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple stakeholders and teams
  • High level proficiency with: Microsoft Office and Social Media Reporting Tools, Adobe Photoshop experience preferred
  • Previous experience working with big brands and partner agencies preferred
  • Managing CPG brands in the community space preferred
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