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SEO Specialist II

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Published
January 28, 2021
Location
Burlington, VT
Category
SEO  
Job Type

Description

SEO Specialist II- $25.69hrly, weekly pay, Friday’s

potential to be perm

·         Hours Per Week:40.00

·         Mon to Fri 8-5pm eastern - we can be flexible depending on their time zone

Remote: Temporarily remote if living in Burlington or Kansas City

local to interview? No ** Worksite Zip Code? 05401 for Burlington Office and Kansas City 66202**

 

 

Job Description:

The SEO Specialist 2 is responsible for delivering Dealer.com’s Premium level of Search Engine Optimization services to help achieve subscribers’ goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients’ websites, and determining actions to improve site performance. Monthly collaboration on strategy with clients and internal stakeholders like the SEO Copywriters is involved. The SEO Specialist 2 is the client point-of-contact for all organic search-related questions and concerns. Besides monthly scheduled calls to review work and strategize, the client also has direct access to the Specialist via email or phone as needed.

 

KEY RESPONSIBILITIES:

o    Communicate with clients via regular monthly calls to review website performance, work completed as part of the SEO program, proactively present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as a consultant for client’s online search presence.

o    Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, and save potential cancellations.

o    Complete search engine related requests from clients like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.

o    Collaborate with internal stakeholders (Copywriters, Performance Consultants, Campaign Coordinators) on digital marketing strategies to support the client.

o    Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.

o    Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.

o    Create client-facing reports that detail website performance and articulate the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.

o    Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.

o    Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.

o    Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities organized.

o    All other duties as assigned.

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