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SEO Specialist

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Published
August 24, 2019
Location
New York, NY
Category
SEO  
Job Type

Description

Adecco Creative & Marketing is currently assisting a luxury B2B and B2C company located here in NYC in their search for a SEO Specialist.
This is an indefinite freelance position with a possible temp-hire for the right individual. Onsite, Monday- Friday, approx. 40 hours per week. 
If you meet the following requirements below, please apply.

A very well established and prestigious luxury brand in NYC who services to B2B and B2C clients is looking to bring on a SEO Specialist expert who will be managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. 

Responsibilities will include:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

 

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