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SEO Specialist

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Published
November 2, 2018
Location
Los Angeles, CA
Category
SEO  
Job Type

Description

Position:                      SEO Specialist

Department:                Marketing

FLSA Status:               Exempt

Reports directly to:      Chief Marketing Officer 

 

The Dominguez Firm is one of the most widely recognized and successful personal injury law firms with a legal staff of over 120, who collectively deliver unrivaled client service and results.  The firm’s sought-after trial attorneys have won multi million-dollar verdicts and results in serious injury and wrongful death cases. They have been recognized with prestigious awards and accolades by industry peers and lawyers’ associations for their continuous success winning cases for individuals and families in need of outstanding legal representation. With over half a billion dollars recovered for accident victims, The Dominguez Firm has championed the rights of Californians for over thirty years. A testament to the litigation prowess is that other personal injury law firms refer some of their most seriously injured clients to The Dominguez Firm. The firm serves clients from all walks of life in English, Spanish, Korean, French, Italian, Portuguese, Arabic, Mandarin, Armenian and Farsi. With offices located in Los Angeles, Beverly Hills, Long Beach, Orange, Riverside, Oxnard, Sacramento, San Jose, San Bernardino, San Diego and Bakersfield, The Dominguez Firm can deploy its resources at a moment’s notice.

Your primary duties/responsibilities will include:

·         Work with the Full Stack Web Developer/co-SEO Specialist and marketing team to develop and execute advanced SEO plans.

·         Manage backlink strategy, including partnerships, charities, memberships and targeted outreach. Build quality backlinks to The Dominguez Firm’s website.

·         Regularly monitor backlink profile and do proactive disavows.

·         Perform keyword research and provide detailed direction to content writers.

·         Structure detailed goals and analyze performance on Google Analytics. Make recommendations and collaborate with marketing team to implement actions based on learnings.

·         Optimize and update profiles for all firm locations on Google My Business, including content, blog posts, and photos.

·         Update/maintain local data aggregators.

·         Proactively recommend and execute strategies and tactics to optimize local search results and presence in Google Map Packs for targeted keywords.

·         Create landing pages and other onsite and offsite assets to support time-sensitive campaigns.

·         Proactively seek knowledge of and apply evolving SEO trends and best practices.

·         Implement updates on website including HTML5, H1, H2’s, metatags, etc.

·         Work with Full Stack Web Developer using WordPress, HTML5, CSS3, JavaScript, JQuery, AJAX, Bootstrap and PHP frameworks.

·         Maintain graphic standards and branding on firm’s website.

·         Identify new opportunities to drive calls, form completions, and cases.

·         Perform other duties as assigned by Management and/or Team Leaders.

 

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