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SEO Specialist



TEKsystems, Inc
October 11, 2018
New Providence, NJ
Job Type


Martindale-Avvo's Legal Marketing Network comprises some of the leading players in the online legal space, including brands that have been trusted for generations: Martindale-Hubbell®, Avvo® and Nolo®. They provide comprehensive legal marketing solutions including real-time lead generation, online legal profiles, live chat, and website services. Their network of resources, including,,, and other top-ranking destinations, attracts over 23 million consumers per month - making them the largest legal network online.

This SEO Specialist will have experience with Google Search Console, Google Analytics and know how to read and interpret SEO related reports along with being a good communicator both verbally and written. They will be organized, a quick learner, proactive, patient and willing to work with challenging clients.

It would be a huge plus if this candidate had-Google My Business listings, Word press, Web Analytics, excel, powerpoint, Google Data Studio (reporting is generated through this), and other SEO Tools like Abode Analytics, Moz, and SEM Rush.

The SEO Specialist's primary goal is to create, design and execute successful SEO campaigns in order to meet specific client goals and objectives. The SEO Specialist is responsible for setting the strategy for new campaigns as well as acting as the primary point of contact for any campaign inquiries throughout its' life cycle. The SEO Specialist will make strategic decisions that are tied to all search-related tasks and deliverables. This role will play a central role in reporting and analysis tasks to be able to provide tangible evidence of the value of SEO to the client and support sales in retaining our customers. This is a client-facing roll that includes client calls and supporting sales as the SME for SEO as well as prepping reports for.

*Complete SEO fulfillment project tasks in a timely and successful fashion.
*Support sales teams and serve as the SEO client interface, by being the SME on SEO related questions and provide performance updates to the client.
*Develop the SEO strategy for clients, using industry and departmental best practices.
getting organic traffic to websites
*Need to know how to change campaigns on the go
*What metrics to highlight and what not to
*Lot of interactions with the clients- will work with account manager for each client but this role will be very client facing around SEO
*Research and perform topical research and competitive analysis to create content optimization strategy for new and accounts. This includes specific content recommendations, local business listings optimization and tweaking social media optimization as needed.
*Create site architecture and sitemap for clients' websites, working closely with internal project managers and writers.
*Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
*Lead conversations and give presentations in our SEO team knowledge shares on hot topics in the industry to continue to invest in their personal growth as well as the departments.
*Communicating results and complex concepts in simple language to clients who may not have an in depth knowledge of search and how it works.

*Experience dealing with demanding clients.
*Intermediate (2+ years) experience with Google Search Console, Google Analytics and Google My Business listings
*Understanding of major search engine algorithms
*Strong experience with industry standard tools
*Familiarity / working experience with popular website analytic applications
*Strong knowledge of local SEO, including experience with ranking for both organic and hybrid results and working with Google My Business to achieve results
*Strong written and verbal communication skills - must be able to communicate in a clear and concise manner.
*Strong analytic skills to assess shifts in performance and adjust campaigns quickly to stay on top of the search engines
*Strong project management skills
*Highly organized, quick learner, proactive, persistent, accurate and with a positive attitude.
*Excellent written communication skills, specifically in PowerPoint, Word and Excel.
*Confident in a client-facing roll where attending calls and supporting sales as the SME for SEM as well as prepping reports for clients including but not limited to pulling data, interpreting analytics, provide actionable insights for next steps and fielding questions on the fly is required.
*Strong organization skills with has the ability to multitask
*Hands-on experience with Web Analytics and SEO tools/platforms Adobe Analytics, Moz, SEM Rush, Google analytics and search console.
*Ability to quickly learn to use new and evolving products, tools and technologies to support the business.
*Ability to identify and recommend solutions to technical hurdles, such as:
- Google Webmasters/Search Console diagnostic issues, server and crawl errors;
- Troubleshooting site penalties;
- Google my business suspensions and issues;
*Proficient with Microsoft Office Suite.
*Experience with markup is a plus.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888 472-3411 or email accommodation@teksystems .com for other accommodation options.

Only registered members can apply for jobs.

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