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SEO Specialist

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on

The Judge Group
Published
October 11, 2018
Location
Chicago, IL
Category
SEO  
Job Type

Description

Our client is currently seeking a SEO Specialist

Position:SEO Specialist

Location : Chicago, IL

Duration : 6 months

 Job Description:

  • Work with flights.united.com vendor and Targeted marketing to provide SEO recommendations for flight product pages and campaigns.   Collaborate with EveryMundo to find opportunities to implement that will increase flights.united.com’s organic traffic.
  • Collaborate with the SEM and Social teams to develop/implement opportunities
  • Work with Digital Insights team to develop/implement opportunities
  • Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for united.com
  • Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.
  • We are looking for an SEO expert to manage all search engine optimization activities.
  • You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics related to organic traffic
  • Optimize copy and landing pages related to Marketing initiatives
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor search query results and content
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Work with flights.united.com vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns.   Collaborate to find opportunities to implement that will increase flights.united.com’s organic traffic.
  • Collaborate with the SEM and Social teams to develop/implement opportunities
  • Work with Digital Insights team to develop/implement opportunities
  • Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for united.com
  • Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 Requirements:

  • Proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

Shubhra Saxena, Senior Recruiter, The Judge Group,Inc.

151 S. Warner Rd, Suite 100, Wayne, PA  19087
Phone(610) 619-6187 | [Click Here to Email Your Resumé]

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