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SEO Specialist



The Creative Group
September 6, 2018
Houston, TX
Job Type


Ref ID: 04130-0010607358

Classification: Presentation Specialist

Compensation: DOE

Do you love optimizing websites and boosting digital marketing presence? We'll we have an amazing opportunity for a SEO Specialist! This position is responsible for formalizing search engine optimization (SEO) strategies and tactics and helps lead the technology team in their implementation across all websites and any brand extensions (e.g., widgets, applications). Serves as a functional expert when devising and executing inbound linking strategies (e.g., search engine marketing (SEM), cross-linking, social media marketing). Specialist will work closely with marketing and product development teams, as well as agency partners. Typical duties include: Analyzing website traffic and providing well-defined technical, design, content, and optimization strategies for search engine ranking improvement; developing SEO website assessments and recommendations and translating them into technical requirements; providing SEO guidance in technical areas (e.g., server infrastructure, website structure, and page construction); reviewing and managing all page tagging; and consistently analyzing changing opportunities and monitoring trends in search engine algorithms and important keywords and competitive analysis as it relates to SEO, and research media opportunities. Skills common to this role may include, but not limited to; A Bachelor's degree and in-depth knowledge of SEO and online media is required. - HTML, CSS, Blogging platforms (e.g., WordPress). - Preferred candidate will have a thorough understanding of the language of SEO (i.e. organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, and long-tail keywords). - Certifications in digital marketing such as Google Analytics or web optimization is highly preferred.

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