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SEO Specialist



Capitol Broadcasting
August 29, 2018
Job Type


The SEO Specialist position at WRAL Digital Solutions will focus on digital marketing efforts for our small to medium-sized business clients. An ideal candidate will be driven to learn and must be detail-oriented, organized, and comfortable applying new knowledge to client work as they go. They will enjoy research-based projects, consistent production of content, and immersing themselves in the world of digital marketing and the inner workings of Google, Bing, and Yahoo. Basic understanding of HTML, WordPress, Google Analytics, and Google Search Console are a bonus.

The SEO Manager will introduce the SEO Specialist to the world of search engine optimization with a crash course in fundamentals followed by solo-owned client work streams. These work streams and projects will immerse the specialist in SEO-specific on-page, off-page, technical, and marketing-based skillsets as well as a dynamic content strategy across all major social media platforms for businesses (Facebook, Twitter, Instagram, YouTube and LinkedIn).


·         Conducting keyword research & competitive analyses

·         Executing optimization strategies & SEO best practices

·         Mastering technical SEO tasks such as crawl error resolutions, canonicalization, sitemap formation, structured data implementation, and more.

·         Applying SEO strategies to content and tags to impact client search presence

·         Creating comprehensive reporting for clients on a monthly and quarterly basis

·         Optimizing video content to help boost its visibility

·         Providing recommendations on how to improve client websites in order to generate more conversions and creating a better user experience

·         Communicating with project managers to fulfill client requests

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