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SEO Specialist

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Barnes & Noble College
Published
August 11, 2018
Location
Category
SEO  
Job Type

Description

JOB TITLE:  SEO Specialist

REPORTS TO:  Director, Digital Operations

KEY RELATIONSHIPS:  Clients and Internal Partners

JOB SUMMARY:

Barnes & Noble Education enhances the academic and social purpose of educational institutions. Through Barnes & Noble College, our flagship business, Barnes & Noble Education serves more than 5 million college students and faculty members on 782 campus stores nationwide, delivering essential educational content and tools within a dynamic retail environment. We act as a strategic partner to improve academic outcomes; provide value and support to students and faculty; and create loyalty and retention, all while supporting the financial goals of our college and university partners.

Barnes & Noble Education is looking for an individual contributor who will help define and lead product SEO initiatives aimed at high-quality organic online traffic growth. This role is all about applying growth hacking, data-driven product development, and iterative test-and-learn techniques to the SEO world. Your success will have a significant, immediate impact on a fast-growing business.

ESSENTIAL FUNCTIONS:

  • Efficiently carry out keyword research & analysis
  • Learn from keyword research to create optimized META elements & writing short copy
  • Help with execution and management of various link acquisition tactics
  • Pull data and observations through competitive research
  • Extract & analyze key performance metrics from Google Analytics
  • Create monthly reports on campaign performance
  • Keep your finger on the pulse of key organic traffic and ranking metrics and continually enhance our capabilities to monitor the health of our SEO program.

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