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SEO / SEM Specialist

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Robert Half
Published
January 15, 2020
Location
Austin, TX
Category
SEO  
Job Type

Description

Ref ID: 04160-9502401101

Classification: Search Engine Optimizer/Marketer (SEO/SEA)

Compensation: DOE

TCG is seeking a SEO / SEM Specialist to join a fast-growing, collaborative & dynamic team. The SEO / SEM Specialist is responsible for formalizing search engine optimization (SEO) and marketing (SEM) strategies and tactics and helps lead the content and technology team in their implementation across all websites and digital platforms and any brand extensions (e.g., widgets, applications.)

Key responsibilities include:

- Utilizes analytics and brand strategy to determine priority key words to be found via search (e.g. Google, Bing, etc.)
- Provides well-defined technical, design, content, and optimization strategies for search engine ranking improvement
- Manages the budget for paid search and tracks effectiveness of search engine marketing
- Serves as a functional expert when devising and executing inbound linking strategies (e.g., backlinks, and social media marketing).
- Develops website assessments and measures organic traffic for search engine optimization, making recommendations and translating them into technical or content requirements
- Providing SEO guidance in technical areas (e.g., server infrastructure, website structure, and page construction)
- Review and manage all metadata
- Consistently analyze changing opportunities and monitor trends in search engine algorithms and important keywords and competitive analysis as it relates to SEO, and research media opportunities

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