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SEO/SEM Specialist

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Published
December 8, 2018
Location
Warminster, PA
Category
SEO  
Job Type

Description

Who We Are

DreamLine is a leading global manufacturer and distributor of high quality shower doors, tub doors, shower enclosures and acrylics shower bases. We are passionate about smart and visionary design delivering affordable luxury bathroom solutions to the bath and shower marketplace. We are a fast-growing forward-thinking organization, that puts talent first.

The Position Details

The SEO/SEM Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.  You will also be responsible for monitoring daily social media activities and brand protection initiatives.  

Job Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Monitor daily Social Media outlets 
  • Fulfill brand protection initiatives

Why you should Work for DreamLine

  • Health, Dental and Vision Insurance
  • 401(K) program with company match
  • Short and long term disability program
  • Paid Time Off
  • Working in a state of the art facility with all the technology needed to succeed

Please include samples of your writing.

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