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SEO/SEM Product Manager

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HomeAdvisor
Published
August 10, 2018
Location
Category
SEO  
Job Type

Description

Are you passionate about user acquisition, channel optimization, and driving business growth?  HomeAdvisor is seeking a Sr. Product Manager to join our team in Denver for our SEO/SEM agile product team.  In this role, you will be crafting features that drive traffic to our site via both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). You will be the full owner of prioritizing, planning, and implementing both SEO and SEM roadmaps into our products, and working closely with the SEO, SEM, and technical teams to ensure long term success.  

HomeAdvisor and our sister company, Angie’s List, have combined to create the largest home services marketplace in the nation. We connect millions of homeowners across the globe with home service professionals through our innovative and user-friendly products. Our business is complicated, with more than 15 million service requests annually and a dynamic internet landscape with rapidly-changing customer behaviors. ANGI operates 10 brands in 8 countries and is headquartered in Golden, CO.

What you’ll do:

  • Drive the product vision – if you don’t own it and believe it, who will?
  • Build a suite of SEM tools to better manage marketing efforts
  • Act quickly on trends and opportunities by staying up-to-date on the latest SEO and SEM best practices, strategies, technologies, and industry changes in an extremely dynamic and competitive industry
  • Drive constant flow of A/B tests to incrementally improve SEO and SEM conversion
  • Dig into the data until the facts are clear. Report your findings and turn them into actionable items for the business.
  • Author product specifications for proposed features and functionality, as well as detailed product requirements/user stories.
  • Exhibit good judgment in balancing considerations for size of opportunity, scope of development and support costs, risks, and end-user experience. 

What you’ll need:

  • At least 3 years of relevant experience: consumer or B2B web product development, business analysis, and requirement writing
  • Experience in SEO/SEM technology and/or campaigns, especially focused on Google, Bing, and Yahoo
  • Understanding and experience in user acquisition fundamentals, including SEM and SEO drivers
  • Past ownership of landing page optimization, marketing automation, and site search features
  • Experience with A/B testing, usability testing, and other user engagement testing and analysis
  • Background in building and enhancing SEM tools for marketing teams to more efficiently manage their campaigns
  • A bias toward action: preferring to work in a fast-paced, Agile environment
  • Experience in an Agile/Scrum environment with a track record of working well with designers, developers, testers, marketing, and executives
  • A track record of taking ownership over projects and helping them succeed: you make solid judgments, have strong leadership qualities, have good intuition, and reach decisions quickly
  • A savvy balance of Independence and collaboration: You don't need to wait to ask for direction but know when slowing down to create buy-in is critical.
  • A sharp analytical mind: All your decisions are data-driven and supported by the data and research you’ve collected. You’re comfortable with basic quantitative and qualitative data analysis and reporting on results.

If you're interested in a career with us, we'd love to talk. If you have questions about any of our roles, talk with one of our Recruiters by signing up for our next chat: http://www.abouthomeadvisor.com/talk-to-us/ 

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