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SEO/SEM Manager



Nordic Naturals
August 25, 2018
Job Type


SEO/SEM Manager

The SEO/SEM Manager is responsible for developing and executing a comprehensive search marketing strategy that will make a material difference driving traffic to our websites, and our etail webstores using paid search marketing, and guiding and executing on and off page SEO. This is a creative and analytical role and this person will immerse themselves in the research, messaging, creative, analysis and measurement to create short and long-term digital plans for assigned campaigns to drive movement of key metrics and profitable growth. The role demands passion, creative flair and up-to-date knowledge of search marketing trends. This role requires thought leadership and the ability to manage numerous cross-functional priorities within high-visibility initiatives and a professional approach working under tight deadlines.  Candidate will work closely with our sales and marketing team and manage 3rd party agencies to deliver timely and successful digital campaigns.  The desired candidate is well respected and a knowledgeable authority in search marketing.  

In this role you will:  

  • Create comprehensive search strategy in alignment with budget and company objectives, including short and long-term forecasting;
  • Strong ability to do campaign planning, forecasting and construct digital marketing campaigns;
  • Build out and manage (bid/budget) PPC and display campaigns;
  • Manage on-page and off-page SEO teams
  • Provide reporting and analysis of program level performance to measure ROAS and make recommendations to adjust spend based on performance analysis;
  • Link building to increase quality links to the site and improve search rankings and SEO;
  • Strong analytical skills to model different promotion scenarios and how it affects the projections and margins;
  • Experience with digital media purchases including Google ad words;
  • Work with Media Buyer/Agency to set up digital advertising opportunities: paid media launches through banner ads, sponsored content and more;
  • Experience setting up and optimizing selling via marketplaces like Amazon and eBay and managing amazon sponsored ads;
  • Knowledge of how digital press releases work and the value;
  • Recommend promotions and manage the promotional calendar, coordinating with key stakeholders for execution;
  • Work collaboratively with internal/external creative teams, marketing, copywriter and agencies to develop marketing assets (banner ads, promos, emails, etc.) to support web and display;
  • Conversion rate optimization using AB/Multivariate testing to improve copy and CTA’s, emails and promo ads;
  • Apply critical thinking and launch creative solutions to drive traffic and ultimately conversion;

Qualifications and Experience

  • Bachelor’s degree in marketing or related field.
  • 8+ years proven SEM, Internet Marketing and project management experience.
  • Advanced Google Analytics, Google Webmaster Tools and Google Adwords experience required.
  • Very strong analytics and ROI mindset and problem solving ability.
  • Previous ecommerce experience in related (hi-tech) environment required.
  • Strong creative and innovative skills with ability to multi-task.
  • Professional, accessible and flexible to the changing needs of the department.
  • Experience with Tableau reporting is a plus.
  • Must work well in a team environment and autonomously.
  • Capable of handling fast paced situations and dealing with ambiguity.
  • Digital marketing thought leader who can influence stakeholders and partners.
  • Excellent verbal and written communication skills, quality commitment, strong interpersonal skills.
  • Attention to detail and a high degree of accuracy. 
  • Positive attitude, a great work ethic, detail oriented, organized and punctual. 

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.   

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned, Nordic Naturals works passionately to see generations of healthier, happier people around the world. 

Nordic Naturals offers a great work environment, support for a healthy lifestyle, and an opportunity to be part of a company that’s making a positive difference. We are committed to the shared goal of promoting health and wellness by delivering the world’s safest, most effective omega oils. We see a growing worldwide market and need a great team of people to enable our company to continue to fulfill its mission. 

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