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SEO Marketing Specialist

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Kforce Finance and Accounting
Published
November 5, 2018
Location
Boca Raton, FL
Category
SEO  
Job Type

Description

RESPONSIBILITIES:

Kforce has a client that is seeking an SEO Marketing Specialist in Boca Raton, Florida (FL).

Responsibilities Include:

  • Improves SEO by building site authority, identifying content and keyword opportunities, link building, etc.
  • Establishes and manages ongoing relationships with select members of the digital media community
  • Establishes micro and schema data, such as ranking stars, used by search engines to improve the relevance of listings displayed to searchers
  • Leverages website optimization and personalization tools to improve conversion rates
  • Analyzes and reports results to stakeholders and leadership and provides ad-hoc reports based on user requests
  • Builds engagement across social platforms and third-party review sites through social/digital programs and promotions
  • Provides best practices, innovation and guidance to improve the online reputation of the brand
  • Performs ongoing monitoring, auditing and remediation activities specific to reviews and social media comments
  • Develops and post responses to reviews and social content for sites like Google, Healthgrades, and Facebook
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