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SEO Manager

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Published
January 10, 2019
Location
Hoboken, NJ
Category
SEO  
Job Type

Description

SEO Manager

Search Engine Optimization (SEO) Marketing Specialist

Hoboken, NJ.

Come and join our team of fun-loving, hardworking lifelong learners.

Skills required:

• Deep strategic understanding of SEO/SEM

• Hands-on tactical experience with SEO, SEM, Display, Retargeting, Paid Social, & Email Marketing

• Conduct keyword research to guide content teams

• Review technical SEO issues and recommend fixes

• Optimize website content, landing pages, and paid search copy based on goals

• Direct off-page optimization projects

• Collect data and report on traffic, rankings and other SEO aspects (can be lumped into reporting)

• Work with social media and PPC leads to optimize campaigns

• Strong working knowledge/proficiency of Google Tag Manager

• Must possess proficient understanding of web analytics tools, such as Google Analytics, Adobe Marketing Cloud and their application for measurement across the spectrum of digital marketing initiatives

• Proficiency in SEO tools like BrightEdge, Screaming Frog, Moz, SEMRush, etc.

• Ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations

• Deep understanding of UX and its connection and impacts to SEO and how to improve

• Knowledge of Foundation/Bootstrap

• Experience with CSS, JS, and HTML

• An understanding of WordPress CMS

• Experience managing digital marketing networks such as Google AdWords (Search & Display Networks) and Facebook advertising, etc.

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