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SEO Manager

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on

Guns Dot Com LLC
Published
October 6, 2018
Location
Richmond, VA
Category
SEO  
Job Type

Description

Guns.com is one of the largest daily online firearms publications. We cover product and industry news, Second Amendment issues, gun and gear reviews, politics, and entertainment, as well as produce a wide range of original articles, videos and editorials, all with a focus on fair journalism, quality content and, above all else, accuracy and authority.

With over 2 million visitors a month in-site, and over 1 million followers signed on through Facebook, Twitter and other social networks, Guns.com has built a dedicated audience with sustained traffic performances that continue to grow. Google’s Search Rankings for the domain is currently the #3 spot of page 1 for the search term ‘guns’. Our approach is to explore the topic of guns through the widest lens possible, to deliver these findings as accurately as possible, and to host the opinions and perspectives of all gun owners. Guns.com has become a reputable and trusted brand within the industry.

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Job Description

Location: Richmond, VA

This is an on-site full-time position only. Any applications for remote workers, freelancers, contractors, or agencies will not be considered.

Guns Dot com is looking for an experienced SEO Manager – a subject-matter-expert with complete understanding of Search Engine Optimization science including, but not limited to: trends, changes, applications, implementations, strategies, achievements, and realizations. This role requires a seasoned strategist who will be internally responsible for the ownership of an overall blueprint that will dictate the architecture and approach to drive ecommerce growth.

A successful candidate for this role will be a proven expert in their field with a strong ability to provide leadership and guidance for internal and external contributors, teammates, and executives. This role will have a direct relationship with both the Marketing and Technology teams. A strong technical background, understanding, and mindset is required. Must be highly motivated, independent, focused yet flexible, and possess strong analytical thinking skills.

Key Management Areas of Responsibility

Monitoring

 Perform detailed data monitoring and effectively interpret, analyze, and report ongoing SEO efforts

 Review technical SEO issues and implement changes to improve site architecture and page content, including continuous bug/break monitoring (servers, bots, 301’s, catalogue, affiliate, site setup structure, etc.)

 Develop, implement, monitor and control healthy external incoming link profile and link building strategies

 Research, analyze, and gain full understanding of the competitive landscape in the industry through reverse engineering to provide insight to competition site structures, funnels, link profiles, and overall performance with the goal to enhance the company’s standing

 Responsible for onsite and offsite optimization and monitoring for tracking performance of SEO changes

Architecture

 100% correct site setup (speed, mobile, meta, site maps, etc.)

 100% correct site organization (categories, URLs, funnels, navigation, etc.)

 100% correct use and signals of external plugins (GA, Search Consul, Yoast, etc.)

 Optimize copy and landing pages for search engine marketing and make those changes in different platforms

 Work with development team to ensure SEO best practices are properly implemented on newly developed code

Production

 Ownership of topics, keyword, products. Perform ongoing keyword discovery, expansion and optimization

 Successfully lead proactive strategy campaigns, paid or otherwise

 Work with editorial and marketing teams to drive SEO in content creation and content programming and uncover additional opportunities

 Manage outside SEO agency with regards to prioritization of recommendations, sharing of data, cost and time management, and strategy development.

 Act as centralized contact of all ecommerce, marketing and editorial content to ensure best practice and adherence to specific direction-rules-strategy of the Guns Dot Com SEO blueprint

 Ownership of YouTube channel and its performance

 Collaboration with Technology team on development of internal search functionality

 Communication to team and leadership on project development, times and results

 Retroactive cleanup of old site such as removing or replacing bad links, tags, categories, descriptions, writings etc.

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