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SEO Analytics Analyst

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Published
December 6, 2018
Location
Philadelphia, PA
Category
SEO  
Job Type

Description

Drexel University's Office of University Communications seeks a creative, inquisitive and data-driven SEO Analytics Manager to join its Marketing and Web Services Group, which oversees all digital marketing and front-end Web development operations for the University. The SEO Analytics Manager will be responsible for analyzing, reviewing and implementing changes to Drexel University's core website to optimize for organic search. The Manager will work to drive inbound, organic traffic to Drexel's core website to improve search engine results ? while also linking organic traffic to paid search tactics with the goal of increasing both paid and unpaid conversions.

The ideal candidate will have a thorough understanding of SEO strategies, a wealth of knowledge about multiple analytic tracking tools, and experience creating progress reports to share in various ways with team members at all levels ? from campus partners unversed in the vernacular of search to senior leadership in need of executive summaries. This crucial position will also shape team strategy for the creation of original, optimized content for academic and administrative pages, as well as for social campaigns, to engage our many constituencies and boost traffic.

Reporting to the Director of Web Services, the SEO Analytics Manager will also liaise with Drexel's Web Development team and key IT personnel to identify weakness and growth areas for all University enterprise search engine optimization efforts. S/he will provide insights into user search terms, refine display of search results and rank relevant pages and content, with the goal of delivering a reliable, accurate and intuitive search experience to internal and external web visitors.

The ideal applicant will be a detail-oriented, highly organized, analytical and highly adaptable team player with excellent oral and written communication skills. Drexel University is an Equal Opportunity/Affirmative Action employer, welcomes individuals from diverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our website to view all University Policies and Workplace Postings.

Background investigations are required for all new hires as a condition of employment, after the job offer is made. Employment may not begin until the University accepts the results of the background investigation.

For more information about Drexel University, please visit www.drexel.edu.

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