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SEO Analyst

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Published
August 31, 2018
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Category
CSS  
Job Type

Description

SEO Analyst

  • Full site crawl and server logfile analysis (Botify, DeepCrawl, Screaming Frog, Splunk) 
  • Custom data extractions & processing (XPath, Excel Formulas, Regex, CSS Selector, SQL) 
  • Data mining & analysis using Excel, Tableau, Screaming Frog & specialized tools 
  • Analytics analysis & reporting (SiteCatalyst & Google Analytics) 
  • Search Console & Webmaster Tools - error / opportunity monitoring, validating & reporting 
  • Technical site audits and compliance monitoring 
  • Backlink analysis and backlink maintenance 
  • Creation of actionable detailed reporting 
  • AdHoc analysis, UAT, QA, and opportunity-vetting 75% 

Innovation and Change 

  • Create efficient data processing methods 
  • Create data visualizations and innovative reporting 
  • Help drive innovation and continuous improvement of organic search processes 
  • Constant exploration of algorithm changes, industry best practices, and approaches 
  • Work closely with agencies, analytics teams, and professional networks to stay informed of changes in the SEO landscape 
  • This role requires cross-team communication and collaboration 10% 
  • Internal & External Customers / Suppliers as well as Third Parties 
  • Interact with cross-organizational teams 
  • Interact with / manage role-specific vendors 
  • Be the SEO data analysis subject matter expert 15% 

KPIs– Key Performance Indicators 

  • Identification of on and off-site issues related to; SEO compliance (crawl-ability, index-ability, best practices & data expectations) & crawl data (internal, external & bot related) 
  • Timely, accurate and effective reporting of; opportunities and performance 

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