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Senior Social Media Specialist

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August 11, 2018
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Description

Are you a Senior Social Media Specialist with healthcare experience?  This role serves as a business partner in the development and pull-through of a differentiated and insights-driven customer experience to social media channels including paid and owned activities. 

This role will lead and manage both strategic and tactical execution of the social media tactics plan through its entire life cycle in order to increase engagement and key performance metrics aligned with the objectives of the programs set forth. 

Responsibilities 
• This person will be the ‘subject matter expert’, and marketing point of contact for the brand for both internal and external stakeholders to operationalize the Social Media strategy and tactical execution 
• Align social strategy and direction and develop and maintain long-term product direction. 
• Coordinate with strategic agency relationships and maintain consistent communications and alignment against the social media plans 
• Support the concept, creative design, development and execution of social media assets 
• Work closely with Brand Marketing, Agency partners, data and analytics and other cross functional team members to drive launch and optimization and ensure that value propositions, messaging, and marketing activities address unique user needs/pain points and deliver against the key objectives. 
• Monitor the calendar, scheduling and release process and prioritize the placement of new products or enhancements in a release, balancing organizational objectives, product strategy, and market needs. 
• Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working. 

 Requirements

• Ability to work independently
• Able to prioritize & manage priorities to ensure deadlines are met. 
• Collaborative nature and ability to influence and guide cross-functional stakeholders. 
• Exceptional functional knowledge and expertise on social media platforms. 
• Understanding A/B testing

• Understanding of the capabilities and features of social media channels like Facebook, Twitter, Instagram, etc. 
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings. 
• Excellent verbal and written communication skills. 
• Attention to detail and follow-through on execution. 
• Strong project management experience

Qualifications
• Bachelor’s degree in Business or Marketing with 5-6 years of Social Media experience. 
• Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs and Social Media program management including listening, owned channel development. 
• Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics. . 
• Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.

About Atterro

EQUAL OPPORTUNITY EMPLOYER

Atterro supports affirmative action and equal employment opportunity. Atterro will provide equal employment in employment practices to all associates and applicants for employment. Employment decisions shall be made without regard to any protected characteristic such as, but not limited to, race, color, religion, gender, age, disability, national origin, ancestry, gender identity, sexual orientation, marital status, status in regard to public assistance, disabled veterans, recently separated veterans, Armed Forces service medal veterans and other protected veterans, genetic information and other legally protected classes. Furthermore, Atterro is an E-Verify employer. Information provided on this application will not be used for any discriminatory purposes. Atterro complies with all applicable federal, state and local non-discrimination laws and regulations. Atterro will provide reasonable accommodations in the application or interviewing process. If you need a reasonable accommodation in the application or interviewing process, please contact us.

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