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Senior SEO Analyst



October 2, 2018
Evanston, IL
Job Type


CraftJack is an emerging online referral service, connecting homeowners with pre-screened residential home improvement professionals. CraftJack’s products reach millions of consumers and professionals in the ever-expanding, increasingly competitive home improvement services industry. If you’re ready to work with a dedicated team going up against the likes of Amazon and Google, please join us! 

We are seeking a talented and experienced Senior SEO Analyst who has a successful track record driving, developing and refining search engine optimization strategy and initiatives. This role is accountable for all technical, on-page and off-page SEO efforts. You understand that well-crafted research drives on-page SEO but also helps off-page SEO by garnering new links. In addition, while you don’t need to be a developer, you know the influential technical SEO practices that maximize search engine crawling and indexing of a website (updating XML sitemaps, implementing schema and site-speed enhancements).

You will be part of a collaborative digital marketing team and will also work closely with the product, development and user experience teams. Effective communication with all parties is crucial to ensure your SEO projects stay on task and align with the company’s product roadmap. You will have full ownership of both B2B and B2C SEO efforts and are accountable for seeing all projects through to completion. You will report to the Director of Digital Marketing.

SEO is becoming is becoming more and more important to CraftJack and ImproveNet every day, and we need someone to continue this momentum and ensure it remains a top priority.

Job Responsibilities:

  • Manage SEO strategy and project timelines for both (B2C) and (B2B)
  • Work closely with product manager and developers to ensure SEO tasks are completed on time and that SEO best practices are properly implemented across all websites
  • Monitor and report on metrics such as website traffic, conversion rate, leads and revenue
  • ­­Analyze web analytics reporting to drive insights and data driven content optimization recommendations
  • Continually optimize and refine existing content with the goal of increasing both organic traffic and conversion rate
  • Identify and implement brand new, innovative SEO-driven content ideas
  • Perform ongoing keyword discovery, expansion and optimization
  • Work with UX team to develop, test and implement conversion optimization enhancements across all websites
  • Regularly conduct competitive analyses to stay on top of new products and key industry trends
  • Stay up-to-date and ahead of search engine releases and updates
  • Manage link building and content agency relationships
  • Responsible for allocating SEO budget across agencies, writers, software, etc. to maximize return on investment
  • Regularly audit existing and new content added to the websites and participate in QA of new product and feature releases

Required Skills:

  • Expert understanding of on-page, off-page and technical SEO
  • Familiarity with various SEO tools such as SEMRush, Screaming Frog, Google Search Console and Moz
  • Strong project management skills and ability to juggle multiple projects at a time
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with Google Analytics or other website analytics tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Understanding of ranking factors and search engine algorithms
  • Experience managing agency relationships and a large SEO budget
  • Results-driven and not afraid to dive deep into data to determine next plan of action
  • KPI ownership and passion for reporting and communicating SEO wins throughout the company
  • Proficient in Microsoft Word and Excel
  • Excellent verbal and written communication skills
  • Strong attention to detail
  • SQL and data analysis experience, a plus

Required Experience: 

  • Bachelor’s or advanced degree
  • 3-5 years of proven SEO experience
  • Google Analytics certified, a plus
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