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Senior Search Engine Optimization (SEO) Analyst



PenFed Credit Union
January 29, 2021
McLean, VA
Job Type


Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family.


PenFed is hiring a Senior Search Engine Optimization (SEO) Analyst at our McLean, Virginia location. The primary purpose of this job is to drive organic traffic to and related/affiliate digital properties managed by PenFed.  This position will require strong analytics skills and technical capability.  The incumbent will collaborate with different stakeholders (Consumer Banking, Mortgages, and Foundation) and business units across PenFed to optimize our landing pages, ensuring that the content is search friendly across web and mobile experiences.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. 

  • Significantly improve searcher experience to increase organic traffic.
  • Provide recommendations and execute strategies for site optimizations, in alignment with SEO goals.
  • Influence key initiatives as a primary stakeholder including curated content, mobile performance, on-page improvements and link structure optimization.
  • Collaborate with digital teams and compliance on content creation (articles, images & videos), focused on aligning to high volume keywords.
  • Gather and analyze data from multiple platforms.
  • Conduct competitor analysis and analyze gaps in features and performance.
  • Research keyword recommendations with a focus on likelihood of ranking.
  • Continually monitor SEO KPIs and maintain dashboards across all lines of business.
  • Effective experience with local search practices.
  • Maintain current knowledge of search engine algorithm updates and keep current on the latest trends in organic search.
  • Endeavor to make the SEO team a center of excellence for


Equivalent combination of education and experience is considered.

  • Bachelor’s degree in Marketing, Information Technology, Computer Science, or any other related field.
  • Minimum of six (6) years’ experience as an SEO or in a related field.
  • Advanced knowledge of Technical SEO best practices.
  • Knowledge of SEO Key Performance Indicators & Web Vitals metrics.



  • Webmaster tools such as:  Google Search Console and/or Bing Webmaster Tools
  • SEO research tools such as:  SEMrush and/or Siteimprove
  • Analytics tools such as:  Adobe Analytics and/or Google Analytics
  • Desktop applications such as:  Microsoft Excel, Word, and PowerPoint


  • SEO platforms such as:  BrightEdge and/or Conductor
  • Web crawlers such as:  DeepCrawl and/or Screaming Frog
  • Content management systems such as:  Adobe Experience Manager and/or WordPress

Supervisory Responsibility

This position will not supervise employees.


Licenses and Certifications

There is no licenses and/or certifications required for this position.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*



Ability to travel to various worksites and be on-call may be required.


Special Message Regarding COVID 19

PenFed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the world.  In light of the current situation with novel coronavirus (COVID-19), we have modified our hiring, onboarding, training, and deployment protocols in order to comply with current local and state guidance around social distancing.

About Us

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.


We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.


Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.


PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 531-444-8329.

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