Connect with us

Senior Director, Product Marketing



October 22, 2019
Austin, TX
Job Type


Every day, the people of TSYS® and Netspend® improve lives and businesses around the globe through payments. We make it possible for millions of people to move money between buyers and sellers using our payments solutions including credit, debit, prepaid and merchant services.  We are "People-Centered Payments", and our team has the unique opportunity to help create a world in which payments make people's lives easier and better. This is both a tremendous honor and an important responsibility for those who accept the challenge. If you are looking to make a valuable difference for people everywhere — and for yourself — we may have the right place for you.

Netspend empowers people with the choice, control and convenience to manage their money through intuitive, reliable and secure prepaid card and consumer payment solutions. Since 1999, we have helped over 10 million consumers make purchases, budget and pay bills using our seamless physical and digital financial options that best fit their lives. Headquartered in Austin, Texas, Netspend is a wholly owned subsidiary of TSYS (NYSE: TSS).

Netspend is looking for results oriented Head of Product Marketing with a passion for building great teams and great products. In this role you will synthesize market, consumer, product, and competitive inputs into driving customer value and revenue for our organization. The ideal candidate will have a passion for understanding our consumers and market dynamics, exceptional understanding of product strategy and positioning, and a track record of cross functional collaboration to launch and scale products. This is a great opportunity for someone who is eager build and grow a Product Marketing organization in the dynamic payments industry. This position is based in Austin, TX.


  • Thought leadership:  You’ll build and lead the consumer and B2B product marketing teams, lead market, competitive and customer research to shape how we position our products in the marketplace, and drive strategy with your deep understanding of our products, use cases, and buyer personas.
  • Product Positioning and messaging. You’ll understand our consumers’ needs and behaviors, define key benefits that differentiate our products and services, and deliver unified and compelling messaging across multiple distribution channels and partnerships to effectively promote our products and solutions.
  • B2B positioning: Effectively communicate the value proposition of our Netspend brand to the industry in order to differentiate the company and products.  Work with Business Development and Sales to refine our industry narrative with respect to breadth and depth of capabilities, products and partnerships.
  • Go to market strategy: Working closely with Marketing, Product, and Channel Distribution teams, you’ll own the success of go to market and launch strategies for new products and features. You’ll work collaboratively to deliver enterprise-wide campaigns that unify and amplify brand position, customer value, and ongoing customer communications.
  • Pricing analysis and modeling: You’ll own the formulation of optimal pricing strategies for both Consumer and Commercial products.
  • Customer advisory groups: You’ll engage with the buyer and market communities through events, meetups and conferences, and develop customer advisory groups to inform Product and Marketing initiatives.


  • 12+ years of product marketing experience within financial services, technology, or related organizations
  • Proven success In leading and managing product marketing organizations
  • Demonstrated experience developing positioning and messaging for products that serve multiple use cases and personas, and a proven track record of creating and executing successful go-to market plans
  • Expertise synthesizing customer, product, and marketing data to make analytic-driven recommendation
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
  • Highly motivated, positive attitude, and passionate about building profitable businesses
  • Excellent written, verbal, and visual communication skills with superior attention to detail. Track record of working with executive management
  • Education: Bachelor’s degree required; Master’s in Business Administration in Marketing, Advertising, Information Technology or related degree or applicable experience preferred
  • As provided in Netspend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.  

Not Ready to Apply?  Join Our Talent Community!!

US Applicants:
TSYS is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture. For more information about your rights, click here.

Qualified individuals with disabilities may be entitled to reasonable accommodations to assist in their pursuit of employment with TSYS. This includes assistance in completing the job application (online or otherwise) and reasonable accommodations during the hiring process.  For assistance with reasonable accommodations needed to apply for a job, please contact the TSYS Pay and Benefits Center between 8 a.m. and 7 p.m. Eastern Monday-Friday at +1.706.644.8747 or +1.877.644.8747 or email at [Click Here to Email Your Resumé].


Outside of US Applicants:

TSYS is committed to diversity and equal opportunities for everyone.  We are committed to ensuring that all job applicants and team members are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, age or any other characteristic prohibited by law.  For more information, please refer to our Code of Business Conduct and Ethics, found here.

Only registered members can apply for jobs.

Related Jobs

October 23, 2019

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.



Wordpress Hosting
Continue Reading

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.



Continue Reading


Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.



Never get Hulu
Continue Reading



Digital Marketing Job Board