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SEM/SEO Specialist

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Published
August 11, 2018
Location
Libertyville, IL
Category
SEO  
Job Type

Description

SEM/SEO Specialist
Job Brief
We are looking for an SEM specialist, responsible for developing and managing PPC campaigns (Google Adwords & Bing Ads) to maximize ROI. Having SEO knowledge such as site and page optimization, link building, shopping feeds, and keyword strategy to increase rankings on all major search networks is a plus.
Responsibilities:
•Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
•Optimize copy and landing pages for search engine marketing
•Perform ongoing keyword discovery, expansion, and optimization
•Research and implement search engine optimization recommendations
•Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs (Key Performance Indicators) while maintaining budget efficiencies.
•Perform daily operations of accounts and campaigns including but not limited to:
•Keyword optimizations and refinement
•Familiar with creating and executing bid strategies to achieve highest ROI.
•Creating and adjusting ad extensions
•Conduct analysis to measure performance and drive strategy and discussion.
•Stay up-to-date on changes to the Paid Search space.
•Work with team to execute ad hoc requests as needed.
Qualifications:
•1-3 years experience with Google Adwords. (Agency background preferred)
•Excellent Analytical skills.
•Understanding of paid search/organic search
•Proficiency with Microsoft Excel, PowerPoint & Word.
•Quality writing and verbal communication skill is a necessity.
•Bachelor's degree (or equivalent level) required.
•Ability to adapt in a fast paced environment.
•Passionate about SEM and the digital space.
•Knowledge of SEO is a BIG plus (Not Required)
Knowledge, Skills, and Other Abilities:
•Attention to detail
•Problem solving
•Time management
•Written and oral communication skills We are an equal employment opportunity employer and will consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, age (40 and over), gender identity, national origin, protected veteran status, disability or any other protected classification under federal and state law.

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