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SEM/E-Commerce Marketing Manager

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Published
November 3, 2020
Location
Tyngsborough, MA
Category
SEO  
Job Type

Description

Position: SEM/E-Commerce Marketing Manager
Location: On site - Tyngsborough, MA- possibly some flex to WFH 1 day/week
Job Type: Contract -to -Hire
Duration: 3 Mo- Contract-to-Hire

Job Description:

SEM/E-Commerce Marketing Manager

We are looking for a SEM/E-Comm manager with 5-10 years experience to manage E-Comm, search engine optimization and other digital marketing activities. The SEM/E-Comm Manager will be responsible for overseeing all SEO related activities such as keyword strategy, e-comm, e-mail campaigns, social media/marketing, content strategy and link building to increase display and organic search rankings and drive search traffic from Google, Bing, and other Market Place search engines. You should be a Data Analyst current with the latest industry best practices and work closely with editorial and marketing teams to develop a successful organic search strategy.

Responsibilities

  • Help develop and manage new E-Comm Shopify, Google Shopping and other Marketplace Platforms
  • Find target audiences using a keen knowledge of B2B and residential consumer buying demographic

• Develop and execute digital marketing campaigns, including SEO/SEM, E-comm marketing database, email, social media and Google/Bing display advertising campaigns

• Design, build and maintain our social media presence following a campaign schedule to increase followers

• Google Analytics Reporting Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) – make recommendations to management

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnel

  • Research and analyze competitor content and links
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements

For E-Comm you should be experienced in managing all aspects of our product listings including Google, Walmart, Ebay and Shopify, and other popular marketplaces.  Familiarity with bulk uploads, third party templates, search engine optimization, online selling is required. You should possess excellent verbal and written skills, outstanding critical-thinking and problem-solving skills. For Social Media you should be familiar with developing a comprehensive Follower Strategy and administering content on all social media platforms to ensure customer engagement/lead generation. Ability to work efficiently in a fast-paced environment, multitasking, and enthusiasm are key to this role.

Skills

  • Proven E-Comm Development, SEO experience and a track record of success growing organic and paid search traffic and conversions
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Developing E-Mail Nurturing Journeys and Campaigns - Salesforce and Salesforce Marketing Cloud experience
  • Data Analysis - Current with the latest trends and best practices in SEO and inbound marketing
  • In-depth experience with E-Comm and website analytics tools (e.g, Google Analytics, Google Ads, Lead Forensics, ZoomInfo)
  • Familiarity with content management systems (e.g, WebFlow)
  • BS/MS degree in a quantitative, test-driven field
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