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Search Engine Optimization and Marketing (SEO & SEM) Manager



October 3, 2018
Chicago, IL
Job Type


Company Overview

Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing. Come grow with us! 


Required Skills: 

  • Demonstrated ability to develop and execute comprehensive B2B SEO strategies to exceed company goals for organic search, as well as articulate POVs on the changing landscape of SEO.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO and SEM efforts.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for SEM.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement SEO recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented.
  • Work with strategy and content teams to drive SEO in content creation and content planning.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Execute recommended optimization activities for traditional search as well as for mobile, video, and image search, taking action to enhance overall search performance.
  • Understanding of global SEO and ability to evaluate issues and opportunities on a global/multi-national site.
  • Desire to define and grow a team of dedicated, complimentary, and third-party resources.
  • Google Analytics/Tag Manager/Google Webmaster expertise.

Preferred Skills:

  • Experience managing external agencies/vendors
  • Experience with Brightedge
  • Experience with Sitecore CMS

Minimum Qualifications:

  • 5+ years experience in B2B digital and content marketing focusing on organic search
  • BA/BS or equivalent preferred but not required.

About the Team:

Market Development and Sales (MDS):  MDS supports Crowe in achieving its growth objectives by developing and executing national and international programs to build brand awareness for Crowe; promoting Crowe's thought leadership and positioning its experts in the markets it serves in both marketing and media channels; implementing lead management programs through integrated marketing and communications; and enabling revenue generation through multiple sales channels.  MDS is also responsible for new product development and the Firm’s Client Experience initiative.

Our Benefits:

At Crowe, we know that great people is what makes a great firm. We value our people and offer employees a comprehensive benefits package.

Learn more about what working at Crowe can mean for you.

How You Can Grow:

We will cultivate your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach who will guide you in your career goals and aspirations.

Learn more about where talent can prosper.


More about Crowe:

Crowe ( is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.



Job Summary

Search Engine Optimization and Marketing (SEO & SEM) Manager

We are looking for a Search Engine Optimization and Marketing (SEO & SEM) Manager with a track record of success maximizing the volume of inbound traffic from search engines to a B2B website. The ideal candidate is someone who enjoys analyzing information, executing tactical elements of SEO/SEM, and wants to be a key player in SEO/SEM decisions and impact. This is a strategic but hands-on role, so we want someone who can balance big-picture strategy, with exceptional attention to detail and a focus on driving results.

This position requires the ability to understand large amounts of data, interpret that data and deliver reporting and strategic recommendations to market managers, partners, content creators, and the Digital Media Director. We are looking for a highly motivated self-starter, as the SEO & SEM Manager will be responsible for data mining, key business-driver reporting, and delivering results in a clear and concise way that drives decision-making, strategy, and execution. You will be responsible for managing SEO activities such as link building and keyword strategy to increase rankings on all major search networks. You will also manage SEM campaigns on Google, Yahoo, Bing and other search engines in order to maximize ROI.  You will also need to collaborate and help evolve our content strategy process, deliverables, and measurement.

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