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Product Marketing Specialist

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August 11, 2018
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Description

Summary:

Implement a marketing and sales strategy for one or more of the organisation’s more complex or strategically significant products/services in order to meet established sales or market share targets.

Job Details: 

The Product Marketing Specialist will drive compelling product and feature marketing, market and industry research, create go to market strategies, and establish sales teams for success through training and enablement. This is a highly collaborative role, and requires working in close partnership with Product Management, other marketing functions, Sales, and other internal stakeholders to drive success.

  • Prepares marketing strategies and programs for products. Interfaces with project, product managers and partners to determine the product's future direction. 
  • Conduct market research that support our product positioning, marketing, and product development.
  • Works with internal teams and partners to identify marketing asset needs and create content.
  • Understand, refine and clearly articulate compelling messaging, differentiation and positioning with products. Ensure consistency of messaging internally, as well as with all external communications.
  • Partner closely with Product Management to develop and understand product strategy, functionality, and develop messaging and positioning.
  • Develop and manage product marketing content and collateral including Sales tools and Sales training materials.
  • Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proofing and data checking.

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