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Product Marketing Manager, Apps

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Published
August 27, 2019
Location
San Francisco, CA
Category
Job Type

Description

Volt has an immediate opening for a Product Marketing Manager, focused on Apps, for an industry-leading digital marketing software in San Francisco.

Reporting to the VP of Product Marketing, the Product Marketing Manager of Apps will be responsible for driving product marketing related activities including messaging, competitive positioning, product launches, sales enablement, and pricing. This position requires an understanding of online marketing ecosystems including social, search, mobile and display advertising by brands and agencies. The Apps Product Marketer will collaborate closely with Sales, Business Development, Marketing, and Product Management leaders within the organization as well as strategic partners.

Responsibilities and Duties

A successful candidate is able to:

  • Work closely with product leadership to translate technical product details into benefits for the client, and craft compelling messages across marketing channels (web pages, brochures, pitch decks)
  • Communicate the value of product features to the sales team and develop sales tools that facilitate the selling process, including case studies, video scripts, pitch decks, website copy, and blog posts
  • Through interviews, surveys, and sales data gain insight into customer use of current products, untapped opportunities, and buyer personas
  • Research and articulate market directions, technology trends, standards, customer requirements, and competitive threats.
  • Create technology roadmaps and product vision with the product owner.
  • Drive key marketing functions including sales support, feature prioritization, launch plans, and collateral creation.
  • Deliver sales enablement with product leaders for internal account teams.
  • Plan and implement promotional/product campaigns in partnership with the field marketing team
  • Monitor and report on the effectiveness of marketing programs/communications.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Position Requirements:

  • Passion and dedication
  • Desire to be the best
  • Ability to lead within your team and cross-functionally
  • Take a unique, innovative approach to your role
  • Excellent interpersonal communication and writing skills
  • Proven track-record of problem-solving in challenging and innovative environments

Qualifications and Skills

  • 5+ years of product marketing experience in apps, Martech, or Adtech verticals; previous experience with mobile advertising or Marketplaces preferred
  • Strong detail-oriented project management skills
  • Excellent verbal and written communication, organizational and time management skills
  • Ability to work in a fast-paced environment
  • Work with minimal supervision and takes initiative and ownership.
  • The successful candidate should be highly motivated and demonstrate the ability to multi-task and work effectively in a team environment to contribute to the success of the organization.

Volt is an Equal Opportunity Employer and participates in E-Verify

Only registered members can apply for jobs.

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