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Product Marketing Manager

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Robert Half
Published
February 14, 2021
Location
Exeter, NH
Category
Blog  
Job Type

Description

Ref ID: 02100-0011636832

Classification: Product Manager

Compensation: $100000.00 to $130000.00 yearly

Responsibilities
• Product positioning: Develop positioning and associated messaging hierarchy; test, iterate and refine through Pilot customer interactions
• Segmentation: Develop customer segmentation; prioritize segments (sector, size, lifecycle) based on Pilot learnings and research, help shape post-Pilot gtm strategy
• Competition: Develop and maintain competitive position; synthesize learnings and feed into management, product, design and engineering teams
• Pricing: Develop pricing strategy, test, learn and iterate with Pilot customers and via research
• Content strategy, planning & delivery: Work with product managers, storytellers and copywriters to deliver materials that communicate product features and customer value across the customer acquisition and conversion funnel (whitepapers, case studies, blog posts, product demos and videos, website copy)
• Technology stack: Design and deliver digital acquisition and conversion funnel and associated tech stack (website, CRM, email automation, webchat, metrics, etc.)
• Research: Structure and drive all gtm related primary and secondary, qualitative and quantitative research initiatives

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