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Product Marketing Manager

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Published
October 15, 2020
Location
Framingham, MA
Category
Blog  
Job Type

Description

Eurofins Transplant Genomics, Inc. (TGI) is committed to improving organ transplant outcomes with noninvasive serial monitoring guided by genomics.  TGI’s extensive development pipeline includes diagnostic and predictive tests for kidney and liver graft dysfunction, the use of multiple sample types and technology platforms, companion diagnostics for immunosuppressant and immune status tests.

Job Description

The Product Marketing Manager, reporting to the Director of Marketing is responsible for all the physician-focused marketing deliverables associated with TruGraf® and Transplant Genomics. The Product Marketing Manager takes primary responsibility for physician-focus marketing activities, including: marketing communications, event management, content generation, graphic design and leverages PR, video and social channels to drive physician engagement. The Product Marketing Manager will drive the Company’s efforts to bring personalized diagnostics to transplant patients worldwide and to achieve the Company’s revenue goals.

Product Marketing Manager responsibilities include, but are not limited to, the following:

  • Develops and executes marketing for the corporate Transplant Genomics brand, as well as the strategies for the TruGraf® product brand to achieve organizational objectives within budget and on time
  • Market and customer research for new market and product requirements, interfacing with R&D and Medical Affairs for product development and clinical studies
  • Own the marketing communications via PR, Webinars, YouTube, E-comms, Website, Whitepapers, Blog, Collateral, Vablet and Social Media channels
  • Own the coordination of all physician and patient-focused conferences
  • Promote the scientific leadership of Transplant Genomics and researchers publishing with TruGraf by identifying and highlighting published studies with the assistance of the Medical Affairs Team
  • Assist the Medical Affairs and Transplant Care Team to collaborate with customers to publish research at conferences that support the marketing message and strategies of the company’s products
  • Monitors, researches and develops written reports on industry trends, client/patient needs, product performance data and competitive opportunities; provides insights, recommendations and strategy to support the Company’s distinctive competence and unique advantages
  • Constructs and manages budget and expenses related to plans, programs and campaigns including analysis and reporting for management
  • Advocates for the patient and “voice of the customer” to ensure product strategies, plans, programs and tactics support the brand’s vision and value proposition
  • As part of the Marketing Team, routinely work with Sales Team on all physician-focused campaigns
  • Promote and reinforce effective communication with medical advisors and key opinion leaders
  • Translate complex scientific and technical messages into clear and concise marketing messages
  • Assist with all aspects of product marketing, including product launch management, sales training, presentations, sales tools, competitive analysis, life cycle analysis and general sales support
  • Develop and track metrics and success criteria for all marketing programs and activities including revenue and margin targets for products and programs. Leverage Salesforce reporting and management tools
  • Other duties as assigned

The ideal candidate would possess:

  • Excellent interpersonal skills, with ability to interact effectively and work efficiently with people at all levels in an organization
  • Excellent time management, and project management skills
  • Motivated to work independently and as part of team
  • Excellent verbal & written communication, problem solving, conflict resolution and consensus building skills
  • Demonstrated experience working in a diverse team environment
  • Excellent coordination, problem solving, conflict resolution and consensus building skills
  • Willing to work outside normal business hours as job dictates
  • Ability to make independent decisions regarding matters of significance
  • Goal oriented, with excellent time management and organizational skills
  • Keenly attentive to detail
  • Ability to keep sensitive information confidential
  • High level of proficiency with PC based software programs

Qualifications

  • Bachelor’s Degree in relevant field required
  • 5+ years marketing experience in Transplant, Molecular Diagnostics or similar.
  • Experience with HubSpot, Web Design, Web Analytics, Social Media
  • Willing to travel up to 30%
  • Authorization to work in the United States indefinitely without restriction or sponsorship

Additional Information

Position is full-time, Monday - Friday, 8:00 a.m.-5:00 p.m., with overtime as needed.  Candidates currently living within a commutable distance of Framingham, MA are encouraged to apply.

As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work.  We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.

To learn more about Eurofins, please explore our website  www.eurofinsus.com

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

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