Connect with us

Product Marketing Manager

Published

on

Published
September 30, 2020
Location
Chicago, IL
Category
Blog  
Job Type

Description

Intrado Digital Media is looking for a Product Marketing Manager to join it’s team.

Job Summary: Responsible for developing positioning, messaging, competitive differentiation and enabling the sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.  Responsible for developing effective communication strategies and plans to communicate the features and benefits of our PR products to new customers.. 
•Essential Duties:  Responsible for developing effective marketing strategies and plans to communicate the features and benefits of our PR products to new customers. 
•Drive adoption of our PR products with our existing customers through product marketing campaign 
•Plan and participate in the launch of new services and products which involve several different departments
•Take part in presentations
•Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
•Agree timelines and deadlines for the development of new products with product management, engineering and sales 
•Use market research data to establish product pricing
•Create content such as case studies, videos, website copy and blog posts
•Speak and present about products to both external and internal audiences
•Research competitor offerings
•Establish thought leadership externally and act as subject matter expert internally across the PR product portfolio 
•Keep up-to-date on current workflows and product details in order to answer questions from sales
•Track and report progress towards individual tasks on assigned projects
•Provide on-going status reports to project team members and management and ensure projects are followed-through to completion

Apply
Drop files here browse files ...
Captcha

Related Jobs

Product Marketing Manager   Framingham, MA new
October 16, 2020

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Wordpress Hosting
Continue Reading

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Logos
Continue Reading

Editorial

Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.

Published

on

Never get Hulu
Continue Reading

Categories

Archives

Digital Marketing Job Board

Trending

Are you sure you want to delete this file?
/