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Product Marketing Manager

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Randstad USA
Published
August 28, 2019
Location
San Bruno, CA
Category
Blog  
Job Type

Description

job summary:

Position Description

Product Marketing Manager - Creator Products, Client's Video partner

With over 1 billion monthly active users, Client's video partner's reach is unparalleled. video partner has become the platform of a generation, shaping and empowering culture and society worldwide. At client, we have stewardship over the largest creative partner ecosystem on the planet. Together with our creators, we are building a truly global destination for creativity, learning and free expression.

As a Product Marketing Manager on the creator marketing team, you will be responsible for developing research plans to bring rich insights to the product team to inform product strategy; working cross-functionally within marketing, product and content organizations to bring new products to market; developing key narratives and messaging to enhance creator satisfaction with our offerings;and maintaining a disciplined approach to measurement and tracking against key metrics. In short, you'll be involved with product marketing strategy from beginning to end.

This role will be responsible for creating and executing the marketing strategy and product positioning the tools (partner Studio, YT Analytics, Mobile Studio App, Live Studio) that builds to help creators grow and thrive on our platform.

Responsibilities

Develop deep customer and competitive insights that influence the customer journey and go-to-market strategy.

Create product messaging that clearly defines the benefits of Client's video partner's products for creators

Work with product, operations, other marketing teams, and PR to produce high caliber content for various product launches and marketing programs - including blog posts, scaled communications, creator education, videos and internal training materials.

Create a single cohesive user experience across marketing communications and in-product UI.

Understand the competitive landscape; analyze market and company data alongside partner strategies to define opportunities, audiences, objectives, threats, and priorities

Skill/Experience/Education

Mandatory Minimum qualifications: BA/BS degree or equivalent practical experience. 5 years of experience in product marketing. A demonstrated track record of driving successful product launches and marketing campaigns by partnering closely with product management, operations, and other marketing teams

Desired

Experience building to build strong working relationships with cross-functional partners Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like use cases, tutorials and marketing materials. Comfort working on multiple projects simultaneously in a fast paced dynamic environment. Ability to create actionable insights from large qualitative and quantitative data sets

 

location: San Bruno, California

job type: Contract

work hours: 8 to 5

education: Bachelor's degree

experience: 5 Years

 

responsibilities:

Responsibilities

Develop deep customer and competitive insights that influence the customer journey and go-to-market strategy.

Create product messaging that clearly defines the benefits of Client's video partner's products for creators

Work with product, operations, other marketing teams, and PR to produce high caliber content for various product launches and marketing programs - including blog posts, scaled communications, creator education, videos and internal training materials.

Create a single cohesive user experience across marketing communications and in-product UI.

Understand the competitive landscape; analyze market and company data alongside partner strategies to define opportunities, audiences, objectives, threats, and priorities

S  

qualifications:

kill/Experience/Education

Mandatory Minimum qualifications: BA/BS degree or equivalent practical experience. 5 years of experience in product marketing. A demonstrated track record of driving successful product launches and marketing campaigns by partnering closely with product management, operations, and other marketing teams

Desired

Experience building to build strong working relationships with cross-functional partners Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like use cases, tutorials and marketing materials. Comfort working on multiple projects simultaneously in a fast paced dynamic environment. Ability to create actionable insights from large qualitative and quantitative data sets

 

skills: Marketing

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Only registered members can apply for jobs.

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