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Product Manager

Published

on

The Creative Group
Published
September 26, 2018
Location
New York, NY
Category
Blog  
Job Type

Description

Ref ID: 02940-0010650005

Classification: Production Manager

Compensation: DOE

? Establish LRN as leader in the Ethics Compliance market. ? Collaborate across the sales, product, and executive teams to continuously stay on the pulse of the industry trends, key challenges, and opportunities. ? Partner with both product and advisory teams to produce compelling content for multichannel marketing campaigns to drive growth. ? Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. ? Develop content to communicate key market differentiation, establish industry leadership and support sales initiatives, then work with creative resources to executive cross-channel campaigns across key themes, with flagship content and snackable initiatives to sustain momentum and reach. ? Spearhead qualitative and quantitative content initiatives, including survey driven studies, case studies, interviews, and third-party sponsored content. ? Identify and work with third-party content partners. ? Manage and direct external content, PR and/or social media agency relationships. ? Manage corporate blog, including building out internal blog bench. ? Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience across all channels. ? Develop functional content calendar, that maps out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. ? Focus on measurement, analysis, and optimization of content initiatives. Analyze the data and make adjustments to boost content effectiveness.

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