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Outreach and Online Marketing Specialist

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Cascades Technologies, inc.
Published
October 5, 2018
Location
Washington, DC
Category
Job Type

Description

CTI is a recognized award-winning provider of information technology and professional services. Focused primarily on the Federal Government, CTI delivers technology enabled, results oriented solutions. CTI has built long term business relationships by ensuring the availability of highly skilled and certified resources providing a broad range of capabilities that meet the unique needs of all customers. With a 100% referenceable client base, CTI leverages industry best practices and business innovations to provide measurable results. 

CTi is seeking an Outreach and Online Marketing Specialist to add to our team. The right candidate will provide consumer media outreach support to promote the USA.gov platform. This position is an exciting combination of media relations, marketing and outreach.

Responsibilities:

  • Use the provided syndication network to issue press releases and other content for syndication.
  • Pitch the media on large- and small-scale campaigns
  • Remain current with regard to the latest marketing trends.
  • Review media coverage and report on effectiveness of media relations strategy in reaching ideal target market.
  • Cultivate and enhance collaborative working relationships with the media and publicity community and keep mailing lists current.
  • Monitor the information needs of the media and propose responses to meet those needs.
  • Plan and execute programs designed to raise awareness about specific government programs and services.
  • Create marketing materials including but not limited to social media messages, email newsletters, press releases, news articles and other content marketing pieces.
  • Effectively run and manage social media channels for a government client.
  • Write social media messages and be responsible for monitoring and building communities and responding to questions on several social media platforms.
  • Effectively promote programs and services through marketing and outreach campaigns.
  • Review metrics from all campaigns and report on the results of each marketing campaign.
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